GoHighLevel benchmarks
What normal looks like inside GoHighLevel
Cost per lead, CAC, AOV, CPM, CPC and CTR from real GoHighLevel businesses, measured from their CRM and ad accounts. See the average, the band most businesses land in, and how every number moved from 2025 to 2026.
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- Built from CRM, Meta and Google Ads data, not a survey
- Every metric: average, modal band, median and the full spread
- What your Meta leads really cost, Ads Manager vs. the CRM
Inside the free report
2025 vs 2026, month by month
Meta, Google, CPC, CPM and CTR, by month
LockedSee every month for Meta and Google, 2025 against 2026
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The most common cost per lead for GoHighLevel businesses
Modal band, Meta + Google
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Real Meta cost per lead, next to what Ads Manager reports
Median business, CRM-verified leads
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Median Meta cost per link click in 2026, and how it moved from 2025
Per ad account, 2026 year to date