GoHighLevelUpdated October 2026Data Jan 2025 – Sep 2026
GoHighLevel CRM Benchmarks 2026
From January to September 2026, the median GoHighLevel business got paid the same day a new contact arrived, earned $5.80 from each new contact in its first 30 days, and spent $25 per new contact and $769 per new customer in ads.
Measured inside GoHighLevel, from what happens after the lead arrives: contacts, payments and email. Each metric shows 2026 against 2025.
Median GoHighLevel business, 2026 vs 2025
Time to revenue
Same day
- 2025
- 1 day
- Average
- 9 days
- Middle half, 2026
- 0–4 days
Revenue per contact
$5.80
- 2025
- $6.43
- Average
- $28.93
- Middle half, 2026
- $1.57–$19.75
Cost per lead
$25
- 2025
- $22
- Average
- $37
- Middle half, 2026
- $13–$43
Cost per customer
$769
- 2025
- $520
- Average
- $1,521
- Middle half, 2026
- $242–$1,969
Average order value
$212
- 2025
- $197
- Average
- $978
- Middle half, 2026
- $40–$1,716
Email click-through rate
1.2%
- 2025
- 1.2%
- Average
- 2.7%
- Middle half, 2026
- 0.5%–2.9%
16% lower
Median business, CRM-verified cost per lead vs the Meta-reported figure for the same spend
HelloConversions customers see a cost per lead 16% lower than Ads Manager reports
Same ad spend, more of the real leads counted. Meta's pixel misses leads that iOS privacy settings, blocked cookies and in-app browsers hide from it; the CRM still records them. The free report shows the comparison business by business.
How these benchmarks are built
- Payments
- We can only see payments processed through GoHighLevel and linked to HelloConversions. Payments taken through third-party processors or checkouts outside GHL aren't counted.
- Who's included
- GoHighLevel businesses connected to HelloConversions, Jan 2025 – Sep 2026, measured from their CRM: contacts, payments and email campaigns. Each business counts once per year, unweighted. We don't publish names or how many businesses there are, so every chart shows shares.
- Leads
- New contacts, excluding bulk imports: any day where a business added at least 500 contacts and ten times its usual daily volume.
- Updated monthly
- Complete months only, refreshed early each month; this page uses data through September 2026. Year-over-year changes on the monthly charts compare the same months of 2026 and 2025.
Questions
What are good GoHighLevel benchmarks for 2026?
From January to September 2026, the median GoHighLevel business got paid the same day a new contact arrived, earned $5.80 from each new contact in its first 30 days, and spent $25 per new contact and $769 per new customer in ads. Each metric's page shows the full spread and how it moved from 2025.
How long does it take to get paid after a lead comes in?
For the median business the typical customer pays the same day they become a contact, often because the checkout creates the contact. The average business waits 9 days.
Does this count every payment?
We can only see payments processed through GoHighLevel and linked to HelloConversions. Payments taken through third-party processors or checkouts outside GHL aren't counted.
Where does this data come from?
From GoHighLevel businesses connected to HelloConversions: their CRM contacts, payments and email campaigns, plus the Meta and Google ad accounts linked to them. It's measured data, not a survey.
See where your CRM numbers land
The full report adds the Ads Manager vs CRM comparison, ad spend and every ad platform metric, each with the spread and the year-over-year change. Free, and it opens as soon as you submit.