CometlyHelloConversions
Cometly's pricing page says it's built for B2B SaaS and shows no prices. HelloConversions suits a GoHighLevel business better: its price follows your GHL contact count, and there's a free trial you can start yourself.
By JJ ReynoldsUpdated
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Short answer
Cometly shows no prices, runs no free trial and says it's built for B2B SaaS. A business selling through GoHighLevel is better served by HelloConversions. Its bill follows your GHL contacts, not your pageviews. Prices are published by contact band, and you can start a free trial yourself. Cometly fits B2B SaaS teams that want eight attribution models and creative-level reports.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Cometly |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Monthly pageviewsPlans are sized to monthly pageviews, which Cometly estimates at about 1.5 times your sessions. Go over your tier and you move up at the start of the next billing period. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | Not publishedNo prices are shown. Cometly says it usually quotes pricing on a call, and Core's Get started button leads to a form for your details. |
| Free trial or free plan | 7-day free trial | NoCometly says it does not run a free trial, because attribution needs CRM and ad platform setup first. It offers Professional Onboarding with a dedicated specialist instead. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | OAuth, per sub-accountYou connect each GoHighLevel sub-account by OAuth from Cometly's Events Manager. The setup guide also has you install the Cometly Pixel on your GHL pages. Webhooks are the alternative. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Event with a stage filterThe setup guide builds a tracked stage as an event: an Opportunity trigger with a filter such as Pipeline Stage equals Proposal Sent. Its pipeline page says HighLevel stages auto-map. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Payment and order triggersHighLevel triggers include Payment Received and Order Submitted, with an Amount field to map. Its ROAS page says payments, subscription changes and refunds stream into revenue reporting. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | YesSet in Cometly's Events Manager. The recommended setting sends Meta only the events Cometly attributes to a Meta ad click. Send All Events is the alternative. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Forwarding status per eventA September 2026 Cometly post says the log shows each server event received, its parameters, and whether it was forwarded to the ad platform. The January 2025 help article covers received events. |
| Choice of attribution model | UTM/source reportingRevenue and leads break out by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. No multi-touch or selectable attribution models are documented. | 8 modelsFirst touch, last touch, last non-direct touch, first and last touch source-specific, linear, linear paid and U-shaped. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Campaign and creative levelIts HighLevel attribution page says reports connect ad spend to pipeline and revenue, and roll up by source, campaign, ad set or creative. |
Facts about Cometly as of October 2026. Cometly's pricing page shows no figures for Core or Enterprise, so its entry price reads Not published. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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Someone submits your GHL opt-in form
With HelloConversionsHelloConversions acts once that opt-in lands an opportunity in one of your chosen stages. It sends the conversion, such as a Meta lead, with hashed contact details.
With CometlyThe Cometly Pixel on your GHL pages picks up the form's name, email and phone. A Contact Created trigger can make it a Cometly event.
The lead books a sales call
With HelloConversionsWhen the opportunity reaches your Booked stage, HelloConversions sends that move, if you chose the stage. The send itself takes no GHL workflow.
With CometlyCometly's Booked Appointment trigger fires on the booking itself, and you map the fields the event carries.
The rep marks them as an SQL
With HelloConversionsPut Qualified on your stage list and HelloConversions sends that move, for example as qualified_lead in Meta.
With CometlyCometly's setup guide builds this as an event on an Opportunity trigger, filtered to your Qualified stage.
The buyer pays a $300 deposit
With HelloConversionsHelloConversions captures the $300 as a GHL payment for revenue reporting. It can send purchase events to Meta, Google Ads and TikTok. How those platforms value a deposit isn't documented.
With CometlyA Payment Received event can carry the $300 once you map its Amount field. With Cometly's recommended Meta setting, Meta gets it only when Cometly attributes the sale to a Meta ad click.
The $700 balance comes in
With HelloConversionsThe $700 payment and the paid invoice are captured for revenue reporting. What value ad platforms get for the two payments together isn't documented.
With CometlyThe Payment Received trigger fires again and can carry the $700. What value ad platforms get for the two payments together isn't documented.
A $100 partial refund
With HelloConversionsHelloConversions captures GHL's refunded invoice event for revenue reporting. Whether a partial refund lowers the value sent to ad platforms isn't documented.
With CometlyCometly's HighLevel ROAS page says refunds stream into its revenue reporting. Its setup guide lists no refund trigger. Whether a partial refund lowers the value sent to ad platforms isn't documented.
Where HelloConversions is ahead
HelloConversions publishes its prices by GHL contact band, up to 80,000 contacts, and quotes accounts above 100,000. Events, conversions and ad spend don't change the price. Cometly's pricing page shows no prices. It sizes both plans to your monthly pageviews and says it usually quotes on a call. Pass your pageview tier and you move up at the next billing period.
Where HelloConversions is ahead
HelloConversions has a free trial you can start yourself. Cometly doesn't run one. Its pricing page says "attribution requires CRM and ad-platform setup to be useful," and offers onboarding with a dedicated specialist instead. If you want to test a tool on your own GHL account before signing, that matters.
Both tools give you a place to look. In HelloConversions, the delivery log lists where each event went, its type and parameters, and the status the platform returned. A September 2026 Cometly post says its log shows each event, its parameters and whether Cometly forwarded it to the ad platform. In either tool, a successful send isn't proof that Meta matched the person or credited the sale.
Cometly's setup guide builds each tracked stage as an event, with an Opportunity trigger and a stage filter. Its pipeline page adds that HighLevel stages auto-map to its attribution events. In HelloConversions, you pick the pipeline stages to send, and each maps to a Meta Conversions API, Google Ads or TikTok event. Both tools bring GHL payments and refunds into revenue reporting.
Where Cometly is ahead
Cometly reports can switch between eight attribution models, including linear, U-shaped and source-specific ones, over windows from one day to lifetime. They roll up by source, campaign, ad set or creative. On the HelloConversions side, revenue splits by UTM source, campaign, medium and content, and total sales sit next to ad spend. There is no model to switch. Teams that set budgets by comparing models or creatives get more from Cometly here.
A fair look
Cometly's pricing page headline reads "Built for B2B SaaS," yet its HighLevel integration goes deep. You connect each GHL sub-account by OAuth from Cometly's Events Manager and add the Cometly Pixel to your GHL pages. Then you build events on HighLevel triggers, with field mapping and filters on each one.
There are eight triggers: Contact Created, Contact Changed, Booked Appointment, Opportunity Created, Opportunity Changed, Opportunity Status Changed, Payment Received and Order Submitted. Its HighLevel ROAS page adds that payments, subscription changes and refunds stream into its revenue reporting.
Reporting is where Cometly pulls ahead. Reports switch between eight attribution models and roll up by source, campaign, ad set or creative. Both plans send server-side conversions to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat. Core opens with a 60-day onboarding program and a dedicated specialist.
Cometly suits a B2B SaaS team, or any advertiser who moves budget by comparing models and creatives across many ad networks. Still weighing other tools? Compare more GHL tracking options side by side, or see how Hyros stacks up.
HelloConversions lists its prices on its pricing page by GHL contact band, and the lowest band is shown below. Bands are published up to 80,000 contacts, and accounts above 100,000 get a quote.
Cometly publishes no prices. As of October 2026, Core's Get started button leads to a form for your details. The page says Cometly usually quotes pricing on a call. Its tiers count a pageview each time a tracked page loads. Annual billing saves 20%.
To compare fairly, get a Cometly quote for your pageviews and find your GHL contact band. Then price the two for the same account.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: monthly pageviews
Not published. The pricing page shows no prices and sizes both plans to your monthly pageviews. Cometly says it usually quotes pricing on a call. Both plans bill monthly or annually, and annual billing saves 20%.
Cometly pricing as of October 2026. Sources are listed at the end of this page.
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Keep Cometly live while you connect HelloConversions to the same GHL sub-account and choose your stages. Hold back any event Cometly is already sending.
Pick a sale that went through a booked call, a deposit, the balance and a refund. Compare the HelloConversions delivery log with Cometly's event log. Then look for both tools' events in each ad platform's own events view.
Each event should reach each ad platform from one tool only, or a single purchase may show up twice. For Meta, set that event's custom rule in Cometly's Conversion API settings to Do Not Send Any Events.
Once the test sale matches, move your other events across. Before you cancel, save copies of the Cometly attribution reports your team still checks. In HelloConversions, reports can look back up to 18 months. Older conversions aren't pushed to your ad platforms.
Yes. Cometly connects to HighLevel by OAuth, one GHL sub-account at a time, and agency-level accounts can't connect. Its guide also has you add the Cometly Pixel to your GHL pages. You build events on triggers such as Booked Appointment, Opportunity Changed and Payment Received.
Cometly doesn't publish a price. As of October 2026, its pricing page sizes Core and Enterprise to your monthly pageviews and says it usually quotes pricing on a call. Annual billing saves 20%. Cometly puts pageviews at about 1.5 times your sessions, so bring your session count.
No. Cometly's pricing page says it doesn't run a free trial, because attribution needs CRM and ad-platform setup first. Core starts with a 60-day onboarding program instead. HelloConversions has a free trial you can start yourself.
Yes. Its setup guide builds each stage as an event, using an Opportunity trigger with a stage filter. Its pipeline page says HighLevel stages auto-map. Events reach Meta through the Conversions API. The recommended Meta setting sends only events Cometly attributes to a Meta ad click.
Yes. Each GHL sub-account is its own connection in Cometly. In HelloConversions, each sub-account also connects on its own, with its own dashboards, and you switch between them from one login. The Growth / RevOps plan lists sub-account support.
No. HelloConversions reports revenue and leads by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. It documents no choice of attribution model. Keep Cometly if its eight models or creative-level reports drive your budget.
This page is written by HelloConversions. Facts about Cometly come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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Cometly
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