StapeHelloConversions
Stape's free HighLevel app fires on opportunity stage changes only, and Stape documents Google Ads and TikTok through a server GTM container. A GoHighLevel business is better served by HelloConversions: GHL payments in revenue reports, and Meta, Google Ads and TikTok from one OAuth connection.
By JJ ReynoldsUpdated
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Short answer
Pick HelloConversions if your sales run through GoHighLevel. Stape's free HighLevel app fires on opportunity stage changes only, and its docs route Google Ads and TikTok through server GTM. HelloConversions also captures GHL payments for revenue reporting, sends to Meta, Google Ads and TikTok from one connection, and logs every event. Stape suits Meta-only accounts wanting a free or flat-priced route, or teams already on server GTM.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Stape |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Requests (server GTM)Server GTM plans step up by request volume. Stape prices its dedicated gateways separately. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $10/mo per pixelMeta CAPI Gateway, Pay as you go plan, billed monthly, or $8/mo billed annually. Covers 1 pixel and up to 10 million events a month. |
| Free trial or free plan | 7-day free trial | Free server GTM planServer GTM is free up to 10K requests, and Signals Gateway up to 10K events, with no credit card. The Meta CAPI Gateway plans show a 7-day free trial. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Free HighLevel appInstalled from the HighLevel marketplace on a sub-account you select, per Stape's guide. It needs an active Stape server GTM container, CAPI Gateway or Signals Gateway. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Map stages in the appPick an opportunity stage and type its event name, or tick Send all stages and list the stages to ignore. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | App triggers on stages onlyStape's FAQ says the app reacts to opportunity stage changes. The guide lists no payment, invoice or order trigger. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Via CAPI Gateway or sGTMThe app sends stage events to a Stape-hosted Meta CAPI Gateway, Signals Gateway or server GTM container. One of them must be active in your Stape account. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Via server GTM tagRoute the app's events to server GTM. Stape now calls its Google Ads Offline Conversion tag legacy and recommends its Data Manager API tag for new setups. Both take a gclid, gbraid or wbraid. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Via server GTM tagNot one of the HighLevel app's own methods. Route the app's events to server GTM, where Stape's TikTok Events API tag hashes user data with SHA-256. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Server GTM logs, Pro and upLogs list each incoming and outgoing server GTM request with its payload and the platform's response. Outgoing logging must be switched on. |
Facts about Stape as of October 2026. Stape's lowest published paid plan is its Meta CAPI Gateway, priced per pixel. Server GTM and Signals Gateway also have free plans, listed under cost. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A new lead lands in GHL
With HelloConversionsShould the new opportunity start in a stage you picked, it goes out as a conversion. The contact's email, phone, name, city and state go with it, hashed.
With StapeThe app reacts when an opportunity changes stage. If the opt-in opens one in a mapped stage, that event goes to your Meta gateway or server GTM container. The GHL fields you mapped go with it.
They book a call
With HelloConversionsThe move to your Booked stage is sent when it happens, if you picked that stage. You don't build a GHL workflow for it.
With StapeMoving the opportunity to Booked sends the event name you typed for that stage. With Send all stages ticked, the event takes the stage name, or the pipeline and stage name on the Meta gateway.
A rep marks them qualified
With HelloConversionsYour Qualified stage can reach Meta, Google Ads and TikTok, for instance as qualified_lead in Meta.
With StapeThe same stage trigger. Stape documents Google Ads and TikTok through a tag you set up for each in your server GTM container.
They pay a $300 deposit
With HelloConversionsGHL records the deposit as a payment, and HelloConversions captures it for revenue reporting. Each ad platform can get mapped purchase events, but how a deposit is valued there isn't documented.
With StapeStape's guide lists no payment, invoice or order trigger. Its event setup maps stages and user data, with no value field.
They pay the $700 balance
With HelloConversionsThe $700 payment and its paid invoice land in revenue reporting as well. How a balance after a deposit is valued at Meta, Google Ads or TikTok isn't documented.
With StapeAs with the deposit, the guide documents no payment trigger, so there is no documented value to send.
You refund $100
With HelloConversionsGHL's refund shows up in revenue reporting through the refunded invoice event. What a $100 partial refund does to events already at the ad platforms isn't documented.
With StapeThe guide lists no refund trigger either.
Where HelloConversions is ahead
Stape's FAQ says its HighLevel app reacts to opportunity stage changes. Its guide lists no payment, invoice or order trigger, and no value field. HelloConversions captures GHL purchases, payments, subscriptions and invoice events, including paid and refunded, for revenue reporting. Those reports put your GHL revenue next to your Meta and Google ad spend.
Where HelloConversions is ahead
Stape documents Google Ads offline conversions and TikTok events as server GTM tags. For Google Ads, it now recommends its Data Manager API tag over the older offline conversion tag. You route the app's events to a container hosted on Stape, then set up each tag there. HelloConversions sends from GHL to Meta's Conversions API, to Google Ads as offline conversions with enhanced conversions, and to TikTok's Events API.
Where HelloConversions is ahead
Stape's logs are a server GTM feature on Pro plans and up. Outgoing requests show only after you switch them on. On the Meta gateway route, the app's guide points you to Meta's Events Manager. It notes the screen may take up to 30 minutes to show recent events. Each send in the HelloConversions event log carries its destination, event type, parameters and the platform's reply status. In that log, "Matched" only confirms the platform took the event. It doesn't show that Meta tied it to a person.
In Stape's app, you choose each user data parameter and the GHL field behind it, plus an optional Meta Lead ID field. Its guide doesn't say which fields are hashed. HelloConversions takes email, phone, first name, last name, city and state from the GHL contact. It hashes them with SHA-256 and sends them with every event.
Where Stape is ahead
If you only send a few GHL stages to Meta, Stape is ahead on price. The app is free, and Stape's Signals Gateway has a free plan for up to 10,000 events a month. Its Meta CAPI Gateway is $10 a month per pixel, or $8 billed annually, for up to 10 million events. Neither price grows with your contact count, while HelloConversions' price rises with your GHL contact band.
A fair look
Stape is a hosting company for server-side tagging. Its free HighLevel app watches your opportunities and turns a stage change into a conversion event. You map each stage to an event name, or send every stage and list the ones to skip.
The app needs a Stape service to send through: a Meta CAPI Gateway, a Signals Gateway or a server GTM container. Stape's guide calls the Meta gateway the simplest route, limited to Meta. Signals Gateway leaves room for a few other platforms, and server GTM gives the most control but takes more setup and upkeep.
A server GTM container can pass the same GHL events to any platform with a server-side tag. The app can also sync opportunities into Google Ads Customer Match lists and Meta Custom Audiences. That suits an agency with a tracking developer, or an account that only needs stages in Meta.
Stape's guide has you pick the GHL sub-account to install the app on. If you're still weighing other routes, the comparison hub puts every tool we've profiled in one table.
Stape's HighLevel app is free, and so is one of its routes to Meta. As of October 22, 2026, Signals Gateway is free up to 10,000 events a month, with no credit card. The Meta CAPI Gateway's Pay as you go plan is $10 a month per pixel, or $8 billed annually. Both gateway plans show a 7-day free trial.
Stape documents Google Ads and TikTok through a server GTM container, and one container can carry both. Server GTM is free up to 10,000 requests a month. Its logs start on the $20 Pro plan, with 3 days of history. Stape Care quotes setup from $1,100, and its plans of $99 to $199 a month sit on top of hosting.
Unlike Stape's plans, priced by pixel, event or request, HelloConversions' price is set by your GHL contact count. Events, conversions and ad spend don't move it. The card below starts at the smallest band, and the pricing page lists the rest up to 80,000 contacts, with a quote past 100,000.
We haven't totalled a Stape bill, because it depends on your pixels, containers, requests and who sets it up. HelloConversions' team can do the setup, included on annual plans or added to any plan. Price both tools for the same account.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: Server GTM requests per month
USD. Server GTM is priced by requests, Signals Gateway by events, and the Meta CAPI Gateway per pixel.
Stape pricing as of October 2026. Sources are listed at the end of this page.
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Leave each Stape integration tab active while you link your GHL account and pick stages in HelloConversions. Leave off any event the app already handles.
Move one real opportunity through your stages and take its payments. Compare Meta's Events Manager, or your server GTM logs, with the HelloConversions event log.
Before HelloConversions sends a stage, remove its mapping in the app. If Send all stages is ticked, add the stage to the ignore list instead. A stage sent by both tools can be counted twice.
Once the sale matches, switch the app's integration tab off for that sub-account. Keep your server GTM container if your website tags still run through it. Cancel a gateway only when nothing else sends through it.
Yes. Stape's free HighLevel app installs on a GHL sub-account and sends opportunity stage changes as events you name. It needs an active Stape Meta CAPI Gateway, Signals Gateway or server GTM container to send through.
The HighLevel app is free. As of October 22, 2026, Signals Gateway is free up to 10,000 events a month. The Meta CAPI Gateway is $10 a month per pixel, or $8 billed annually, with a 7-day free trial. Server GTM is free up to 10,000 requests, and its logs start on the $20 Pro plan.
Not as documented. Stape's FAQ says the app reacts to opportunity stage changes, and its guide lists no payment, invoice or order trigger. HelloConversions captures GHL payments and invoices, including paid and refunded events, for revenue reporting.
Yes, and Stape documents it through server GTM. You send the app's events to a container hosted on Stape, then set up a Google Ads or TikTok tag there. The app's own conversion routes are a Meta CAPI Gateway, a Signals Gateway and server GTM.
It can be, if Meta is all you need. Signals Gateway has a free plan, and the Meta CAPI Gateway is priced per pixel, not by contacts. For Google Ads and TikTok, Stape documents one server GTM container, which has a free plan. Logs start on its Pro plan, and setup help is a separate Stape Care price. HelloConversions' price follows your GHL contact count.
No. Your Stape server GTM container can keep running your website tags. Switch off each GHL stage in the app before HelloConversions sends it, so each lead reaches Meta once.
This page is written by HelloConversions. Facts about Stape come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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