Zapier (DIY Zaps)HelloConversions
A Zap can send GoHighLevel conversions to Meta's Conversions API, but Zapier's LeadConnector app starts one only when a pipeline stage changes. If GHL is where you sell, HelloConversions fits better: it captures GHL payments and invoices for revenue reporting and charges by contacts, not tasks.
By JJ ReynoldsUpdated
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Short answer
Yes, on a stage change. Zapier's LeadConnector app has one trigger, Pipeline Stage Changed, and no payment trigger. For payments, HighLevel's guide uses a webhook into a Catch Hook, which needs a paid Zapier plan. HelloConversions is the stronger choice when you sell through GHL. It sends the stages you choose, captures GHL payments for revenue reporting and is priced by contacts. Zapier suits multi-app automation.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Zapier |
|---|---|---|
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | LeadConnector app, 1 triggerSign in with your HighLevel login and pick a sub-account. The app has one trigger, Pipeline Stage Changed, five actions and no searches. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Pipeline Stage Changed ZapAn instant trigger on an opportunity's stage update. Its optional In Pipeline and Moved to Stage fields pick one stage per Zap. Filter and Paths steps are on paid plans. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | No payment trigger in the appThe app's only trigger is a stage change. Payments need a GHL workflow Webhook action sent to a Catch Hook, which needs a paid Zapier plan. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Facebook Conversions appSend Lead, Purchase, Other or Funnel events to the Conversions API. Funnel events only update leads under 90 days old. Zapier must be a pixel partner. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Send Offline ConversionA Google Ads action with value and currency. Google says Zapier imports match by GCLID or hashed first-party data, and need a paid Zapier account. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Lead events onlyThe TikTok Conversions app has one action, Send Lead Event, to a CRM event set, with optional email, phone and ttclid. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Zap history, data in and outEach step shows the data sent to the app and what it returned. HTTP logs last 7 days. Zap history is kept 29 to 69 days. |
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Tasks (successful actions)A task is used each time a Zap step completes an action. Triggers and polling are free, and failed actions don't count. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $29.99/mo, 750 tasksProfessional, billed monthly, or $19.99/mo billed yearly. The price rises with the task tier. Free covers two-step Zaps only. |
| Free trial or free plan | 7-day free trial | Free plan and 14-day trialFree: 100 tasks a month, two-step Zaps, no webhooks, Filters or Paths. New accounts get a 14-day Professional trial with no credit card. |
Facts about Zapier (DIY Zaps) as of October 2026. Zapier's cells describe a Zap you build from its LeadConnector, Facebook Conversions, Google Ads and TikTok Conversions apps. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A lead opts in on your GHL funnel
With HelloConversionsA stage you chose in HelloConversions goes to Meta as, say, a lead event, along with hashed contact details.
With ZapierA Zap with your lead stage in its Moved to Stage field fires when an opportunity enters that stage. It can then run Send Lead Event.
They book a call
With HelloConversionsWhen the opportunity moves to your Booked stage, that stage goes out as a conversion, if you picked it. You don't build a workflow or Zap to send it.
With ZapierA second Zap with Booked in Moved to Stage covers it. One Zap can also route several stages with Paths, which is on paid plans.
A rep marks them qualified
With HelloConversionsHelloConversions sends the move to Qualified when it happens, mapped to a Meta event such as qualified_lead.
With ZapierSend Funnel Event can update the lead in Meta, but only for leads 90 days old or less. Each action the Zap runs uses a task.
They pay a $300 deposit
With HelloConversionsCaptured from GHL for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With ZapierThe LeadConnector app has no payment trigger. HighLevel's guide uses a workflow webhook into a Catch Hook, which needs a paid Zapier plan. That Zap can then run Send Purchase Event.
They pay the $700 balance
With HelloConversionsCaptured too, with the invoice's paid event, for revenue reporting. How a balance is valued on the ad platforms isn't documented.
With ZapierThe webhook Zap runs again, and its actions use tasks again. Google's offline action takes the value you map. How Meta values a deposit plus a balance isn't documented.
You refund $100
With HelloConversionsGHL's refunded invoice event is captured for revenue reporting. How a partial refund is valued there isn't documented.
With ZapierZapier's pages don't say how a refund reaches Meta or Google. How a partial refund is valued there isn't documented.
Where HelloConversions is ahead
Zapier's LeadConnector app has one trigger, Pipeline Stage Changed, five actions and no searches. To start a Zap from a payment, HighLevel's guide uses a workflow webhook into a Catch Hook, which needs a paid Zapier plan. HelloConversions captures GHL payments and invoices for revenue reporting, with no webhook to set up.
Where HelloConversions is ahead
Zapier counts at least one task each time a Zap step completes an action. Each send to Meta, Google Ads or TikTok uses a task, so a busier account needs a bigger task tier. Its pricing FAQ puts triggers and Filter steps outside the count. HelloConversions is priced by the contacts in your GHL account, and events and conversions don't change the price.
Where HelloConversions is ahead
Zapier's TikTok Conversions app has one action, Send Lead Event. Google Ads is a separate Send Offline Conversion action, which Google says needs a paid Zapier account. HelloConversions sends GHL events to TikTok's Events API, mapped to events such as CompletePayment. The same setup feeds Google Ads offline conversions, with GCLID matching plus enhanced conversions, and Meta's Conversions API.
HelloConversions attaches the GHL contact's email, phone, name, city and state to every event, hashed with SHA-256. Its server events are deduplicated against your Meta and TikTok pixels. Zapier's Facebook Conversions guide doesn't say how either is handled. Both let you check sends. Zap history shows each step's data in and out. Each HelloConversions send is in its event log, with the parameters and the platform's response status.
Where Zapier is ahead
Zapier connects 9,000+ apps, so the same stage change can also feed tools outside advertising. Its Free plan includes 100 tasks a month, and new accounts get a 14-day Professional trial with no credit card. HelloConversions works with GoHighLevel only and sends to ad platforms. If you want one tool for automations across many apps, Zapier is ahead.
A fair look
Zapier is a no-code automation tool. A Zap starts on a trigger in one app and runs actions in others. It connects 9,000+ apps, and its Filter, Formatter and Paths steps don't use tasks.
For GoHighLevel, you use Zapier's LeadConnector app. You sign in with your HighLevel login and pick a sub-account. Its one trigger, Pipeline Stage Changed, has optional In Pipeline and Moved to Stage fields, so a Zap can run for a single stage. That Zap can send Lead, Purchase, Other or Funnel events to Meta once Zapier is a partner on your Meta pixel.
Each run is easy to inspect. Zap history shows, step by step, the data Zapier sent to each app and what came back. Zapier suits someone who wants one tool for many apps and is happy to build and maintain each Zap.
Zapier bills by tasks. As of October 22, 2026, Professional starts at $29.99 a month for 750 tasks, or $19.99 a month billed yearly. Team starts at $103.50 a month for 2,000 tasks. Each paid plan's price rises with the task tier you pick.
A stage-to-Meta Zap uses a task for each send. Zapier's pricing FAQ says triggers, polling and Filter steps use none, and Filters and Paths are paid-plan steps. HighLevel's payment route uses a Catch Hook, and Zapier's Free plan doesn't include webhooks. Professional does.
HelloConversions is priced by the contacts in your GHL account, and its lowest band is shown below. The bands up to 80,000 contacts are on the pricing page, and accounts above 100,000 are quoted.
We don't estimate your Zapier bill. Count the actions your Zaps would run in a month and find the task tier that covers them. Then set it beside your contact band.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: Tasks (each successful action)
USD. Each paid plan's price rises with the task tier you pick. Triggers, polling and built-in steps such as Filter use no tasks. A Zapier MCP tool call uses two tasks.
Zapier (DIY Zaps) pricing as of October 2026. Sources are listed at the end of this page.
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Connect HelloConversions to GHL and pick your stages. Don't let it send any event to an ad platform that a Zap already sends.
Choose a recent deal with a deposit, a balance and a refund. Open its runs in Zap history, then find the same events in the HelloConversions log. Compare what each route sent to Meta and Google.
Choose one route per event and ad platform. If a Zap and HelloConversions both send one purchase to Meta, that sale can be counted twice. Turn the Zap off before HelloConversions takes the event over.
When the deal lines up, hand the remaining events to HelloConversions. Then turn off those Zaps and the GHL webhook workflows behind them. Keep any Zap that feeds an app outside advertising.
No. As of October 22, 2026, its only trigger is Pipeline Stage Changed, alongside five actions and no searches. For a GHL payment, HighLevel's guide uses a workflow that posts a webhook to a Zapier Catch Hook. The same guide says Catch Hooks need a paid Zapier account.
Yes, through the Google Ads Send Offline Conversion action, with a value and currency. Google's help says Zapier imports match by GCLID or hashed first-party data and need a paid Zapier account. HelloConversions sends offline conversions with GCLID matching, plus enhanced conversions, from the same GHL connection.
It depends on your task count. Each action, such as a send to Meta, uses a task. Zapier's pricing FAQ says triggers and Filter steps don't use tasks. Professional starts at $29.99 a month for 750 tasks, or $19.99 a month billed yearly, as of October 2026.
No. GoHighLevel has its own Conversions API workflow action, and HelloConversions connects to GHL by OAuth with no webhooks to set up. Zapier is one more route, useful when the same stage change also has to reach other apps.
Zapier's Facebook Conversions guide doesn't say. It lists Lead, Purchase, Other and Funnel events, but not the fields each sends or whether they are hashed. On the HelloConversions side, email, phone, first and last name, city and state go with each event, hashed with SHA-256.
It can with Paths, a paid-plan step that sends different stages down different actions. You can also build one Zap per stage, each with its stage in the trigger's Moved to Stage field. HelloConversions maps each stage you pick to an ad platform event, with no Zap to build.
This page is written by HelloConversions. Facts about Zapier (DIY Zaps) come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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