AnyTrackHelloConversions
AnyTrack prices by tracked sessions and sends Conversions API events from its $100 Starter plan. HelloConversions is the better match for GoHighLevel sellers: its bill follows your GHL contacts, and its Meta Conversions API pricing starts lower.
By JJ ReynoldsUpdated
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Short answer
HelloConversions is the stronger pick when GoHighLevel holds your pipeline and payments. It bills by your GHL contacts, not tracked sessions, and its Conversions API pricing starts below AnyTrack's $100 Starter. It also logs what it sent, where AnyTrack logs only what it received. AnyTrack suits media buyers who want ad-level ROAS across many ad networks.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | AnyTrack |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Tracked sessionsA session counts each time a visitor enters your site, new or returning. Each plan has a monthly session limit and a website limit. Overage is $0.40 to $0.20 per 1,000 sessions. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $100/moStarter, billed monthly: 100,000 sessions and one website. Billed annually it is $1,000 a year. |
| Free trial or free plan | 7-day free trial | Free plan and 14-day trialFree plan: 5,000 sessions, one website and no Conversion API. Paid plans start with a 14-day free trial. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Native app (OAuth)You authenticate and pick a sub-account, and the app sets up the GHL webhooks. It also needs the AnyTrack tag in each funnel's head code and a hidden _atid field on every form. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Map each stage onceAnyTrack lists every pipeline stage as an unmapped entry. Pick an event for each stage you track. A custom event also needs mapping per ad platform. Sending needs Starter or above. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Orders and paid invoicesOrder created and Invoice fully paid map to Purchase by default. Instalments start unmapped, and the last one sends the full invoice value. Refunds are ignored, with no adjustment sent. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Starter plan and upAnyTrack manages the Conversion API token for you. The Free plan reports conversions but does not send them to Meta. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Incoming events onlyEach conversion source has an Events Log with the payload AnyTrack received and a status: OK, discarded, deduplicated or an error message. |
| Imports past GHL data | Reports look back 18 monthsHistorical analysis covers up to an 18-month lookback, for reporting only. Past conversions are not re-sent to ad platforms. | NoAnyTrack records only the events GoHighLevel sends after you connect. Its GHL guide says it cannot import historical data. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Ad levelThe Campaign Report shows cost, conversions, revenue and ROAS on one row per campaign, ad set and ad, with spend fetched from Meta, Google, TikTok, ChatGPT Ads and Microsoft Ads. |
Facts about AnyTrack as of October 2026. AnyTrack also caps how many websites each plan tracks. The pricing section lists the sessions and websites in every plan. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A lead opts in on your GHL funnel
With HelloConversionsIf the opt-in opens an opportunity in a stage you picked, that stage goes out as a conversion. Email, phone, name, city and state travel with it, hashed.
With AnyTrackA new contact goes out as a Lead event by default, from Starter up. The funnel needs the AnyTrack tag in its head code, and each form a hidden _atid field.
They book a call
With HelloConversionsWhen the opportunity reaches your Booked stage, HelloConversions sends that stage, if you chose it. No GHL workflow is built to send it.
With AnyTrackA new appointment goes out as Schedule by default. If you also use a Booked pipeline stage, it's listed unmapped until you map it.
A rep moves them to Qualified
With HelloConversionsThe move to Qualified goes out as it happens, mapped to an event such as qualified_lead in Meta.
With AnyTrackYour Qualified stage starts as an unmapped entry. Map it to an event once, and a custom event also needs mapping for each ad platform.
They pay the $300 deposit
With HelloConversionsCaptured as a GHL payment for revenue reporting. Purchases can be sent to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With AnyTrackInstalments start unmapped. Map them, and the deposit can go out as its own event.
They pay the $700 balance
With HelloConversionsThe paid invoice is captured for revenue reporting. How the balance is valued on Meta, Google Ads or TikTok isn't documented.
With AnyTrackInvoice fully paid maps to Purchase by default. The last payment sends the full invoice value, so this one goes out as $1,000.
You refund $100
With HelloConversionsRefunded invoices are captured for revenue reporting too. How a partial refund is valued on ad platforms isn't documented.
With AnyTrackAnyTrack ignores refunds, so the $1,000 Purchase stands in its reports and on ad platforms. It sends no adjustment.
Where HelloConversions is ahead
AnyTrack bills by tracked sessions, and every visit to your site counts, new or returning. Each plan also has a website limit, and sessions over the plan cost $0.40 to $0.20 per 1,000. HelloConversions prices by how many contacts your GHL account holds. Event volume and ad spend play no part, so your bill moves with your list.
Where HelloConversions is ahead
AnyTrack's Free plan reports conversions but sends none to Meta. Its first plan that sends them is Starter, at $100 a month, and Google Ads and TikTok sending start there too. HelloConversions includes the Meta Conversions API in Conversions Plus+, whose lowest band costs less. On a large list the order can flip, as the cost section shows.
Where HelloConversions is ahead
AnyTrack keeps an Events Log for each conversion source. It shows the payload AnyTrack received and a status: OK, discarded, deduplicated or an error. The HelloConversions per-event log covers the other direction: where each event went, its type and parameters, and how the platform responded. In that log, "Matched" says the platform accepted the event. It isn't proof that the person was matched or the sale credited.
AnyTrack records only the events GoHighLevel sends after you connect, and its GHL guide says it can't import historical data. HelloConversions reports can look back up to 18 months. How far back it syncs GHL data when you first connect isn't published. Either way, past conversions aren't re-sent to ad platforms.
Where AnyTrack is ahead
AnyTrack's Campaign Report puts cost, conversions, revenue and ROAS on one row for each campaign, ad set and ad. It pulls spend from Meta, Google, TikTok, ChatGPT Ads and Microsoft Ads, and you can switch credit between first and last ad click. Starter also sends conversions to seven ad platforms. HelloConversions shows total sales against Meta and Google spend, broken out by UTM, with no model to choose. If you cut spend ad by ad, AnyTrack is ahead.
A fair look
AnyTrack connects paid traffic, affiliate networks, ecommerce and CRM outcomes, then sends conversions to ad platforms server-side. Its Starter plan reaches seven ad platforms, including Microsoft Ads, and more than 100 conversion sources.
Its HighLevel app connects by OAuth. You pick a sub-account, the app sets up the GHL webhooks, and each pipeline stage shows up as its own entry to map. You also add the AnyTrack tag to each funnel's head code and a hidden _atid field to every form.
AnyTrack spells out how GHL payment plans count. The last instalment sends the full invoice value, and earlier instalments can be mapped as their own events. It also says refunds are ignored and no adjustment reaches ad platforms. HelloConversions doesn't document how deposits or refunds are valued there.
AnyTrack suits a media buyer who sets budgets from ad-level ROAS, or a seller with affiliate or store revenue outside GHL. HelloConversions works with GoHighLevel only. Already set on leaving AnyTrack? The AnyTrack alternatives guide weighs other options for GHL.
As of October 21, 2026, AnyTrack's paid plans run from Starter at $100 a month to Advance at $300, billed monthly. Each plan includes a set number of sessions and websites. Sessions past that cost $0.40 to $0.20 per 1,000, depending on the plan.
The Free plan covers 5,000 sessions on one website. It reports conversions but sends none to Meta, Google Ads or TikTok.
HelloConversions prices by the contacts in your GHL account, and the card below shows the lowest band. Find your own band among the contact tiers on the pricing page.
A lower entry price is only a starting point. A small list with heavy traffic suits a contact-based bill. A large list with modest traffic on one website can cost less on AnyTrack's Starter. Price both with your own contact count and monthly sessions.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: tracked sessions, plus the number of websites
USD. Annual billing is shown as two months free. Sessions above the plan are billed at $0.40 to $0.20 per 1,000, by plan. Paid plans start with a 14-day free trial.
AnyTrack pricing as of October 2026. Sources are listed at the end of this page.
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Leave AnyTrack running and connect your GoHighLevel account to HelloConversions. Choose your stages, but hold back any event AnyTrack is already sending.
Pick a recent sale with a deposit and a balance. Compare what AnyTrack's Events Log received with what the HelloConversions log sent, step by step. Then check how each tool recorded the invoice and any refund.
AnyTrack says other Meta Pixel or Conversions API setups must be removed, because it can't dedupe them. So stop each event in AnyTrack before HelloConversions starts sending it. One purchase from two senders can count twice.
Move the remaining events once that sale reconciles. Keep a copy of the Campaign Report numbers you still need while your AnyTrack account is open. Its tag also loads a Meta Pixel that fires PageView. Keep the pixel you want on your funnels when the tag comes out.
Yes, through its HighLevel app. Out of the box it maps new contacts to Lead, new appointments to Schedule, and orders and fully paid invoices to Purchase. Pipeline stages and partial payments wait until you map them, and sending needs Starter or above.
AnyTrack's Starter plan is $100 a month for 100,000 sessions and one website. Personal is $150 and Advance is $300, billed monthly, as published on October 21, 2026. Extra sessions cost $0.40 to $0.20 per 1,000. A free plan exists, but it doesn't send conversions to ad platforms.
No. The Free plan reports conversions but doesn't send them through Meta's Conversions API. Sending to Meta, Google Ads and TikTok starts on Starter. Paid plans begin with a 14-day free trial.
No. AnyTrack ignores refunds on your own orders and sends no adjustments, so a Purchase it already sent stays counted. HelloConversions captures refunded invoices for revenue reporting, but how it treats a refund on ad platforms isn't documented.
Not today. Its Marketing Efficiency dashboard shows total sales beside Meta and Google spend, with MER and cost per lead. You can filter it by UTM campaign, source, medium and content. AnyTrack's Campaign Report goes down to the ad, so keep AnyTrack if that view sets your budgets.
Yes, while you compare them, as long as each event has one sender. AnyTrack says it can't dedupe other Meta Pixel or Conversions API setups. Two tools sending the same purchase can count it twice.
This page is written by HelloConversions. Facts about AnyTrack come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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