Google Ads
    Enhanced Conversions

    Google Ads conversion tracking that actually works

    Send offline conversion data and enhanced conversions from Lead Connector to Google Ads. Give Smart Bidding the full picture so it can optimize for real revenue — not just clicks.

    The Gap

    Google only sees the click — not the sale

    Most LC conversions happen after the click — in pipelines, invoices, and phone calls. Google Ads never sees these events unless you send them back. Hello Conversions does this automatically.

    • Offline conversion import with GCLID matching
    • Enhanced conversions with hashed customer data
    • Revenue values attached to every conversion event
    • Smart Bidding optimizes for actual sales, not form fills

    Smart Bidding impact

    When Google Ads receives offline conversion data, Smart Bidding can optimize for the conversions that actually drive revenue — not just the ones that happen in the browser.

    BeforeBidding on clicks and form fills only
    AfterBidding on pipeline wins and actual revenue
    Event Mapping

    LC events → Google Ads conversions

    Every meaningful LC event is mapped to a Google Ads conversion action with the right value attached.

    Purchase
    purchase
    Lead
    generate_lead
    Qualified Lead
    qualified_lead
    Booking
    book_appointment
    Pipeline Won
    purchase
    Results

    What changes with offline conversion data

    Revenue-based bidding

    Smart Bidding optimizes for actual revenue values instead of just conversion counts. Higher ROAS, less waste.

    Better audience signals

    Enhanced conversions with hashed data help Google build more accurate audience profiles for targeting.

    Complete attribution

    See the full customer journey from ad click to pipeline close — with accurate revenue attribution.

    Stop Guessed-Based Marketing.

    Your competitors are losing 40% of their data to iOS privacy. By using Hello Conversions, you aren't just "fixing tracking" — you're gaining a massive competitive advantage. You will see the revenue they are missing.

    See every conversion as it happens · 7 days on us