Google Ads
Enhanced Conversions

Google Ads conversion tracking that actually works

Send offline conversion data and enhanced conversions from Lead Connector to Google Ads. Give Smart Bidding the full picture so it can optimize for real revenue — not just clicks.

The Gap

Google only sees the click — not the sale

Most LC conversions happen after the click — in pipelines, invoices, and phone calls. Google Ads never sees these events unless you send them back. Hello Conversions does this automatically.

  • Offline conversion import with GCLID matching
  • Enhanced conversions with hashed customer data
  • Revenue values attached to every conversion event
  • Smart Bidding optimizes for actual sales, not form fills

Smart Bidding impact

When Google Ads receives offline conversion data, Smart Bidding can optimize for the conversions that actually drive revenue — not just the ones that happen in the browser.

BeforeBidding on clicks and form fills only
AfterBidding on pipeline wins and actual revenue
Event Mapping

LC events → Google Ads conversions

Every meaningful LC event is mapped to a Google Ads conversion action with the right value attached.

Purchase
purchase
Lead
generate_lead
Qualified Lead
qualified_lead
Booking
book_appointment
Pipeline Won
purchase
Results

What changes with offline conversion data

Revenue-based bidding

Smart Bidding optimizes for actual revenue values instead of just conversion counts. Higher ROAS, less waste.

Better audience signals

Enhanced conversions with hashed data help Google build more accurate audience profiles for targeting.

Complete attribution

See the full customer journey from ad click to pipeline close — with accurate revenue attribution.

Stop Guessed-Based Marketing.

Your competitors are losing 40% of their data to iOS privacy. By using Hello Conversions, you aren't just "fixing tracking" — you're gaining a massive competitive advantage. You will see the revenue they are missing.

See every conversion as it happens · 7 days on us