Meta
    Meta Conversions API

    Server-side Meta CAPI for Lead Connector

    Send conversion events directly from your server to Meta — bypassing ad blockers, iOS 14+ restrictions, and browser limitations. Recover the 40% of data the pixel misses.

    Why CAPI

    The Meta Pixel alone isn't enough

    Meta recommends server-side CAPI alongside the pixel for maximum data quality. Hello Conversions handles the server-side part automatically — no Gateway setup, no manual tokens, no code.

    • iOS 14+ App Tracking Transparency bypassed
    • Ad blockers can't block server-to-server events
    • Meta's Event Match Quality score improves significantly
    • Better Advantage+ campaign optimization with more data
    • Automatic deduplication with browser pixel events

    Event Match Quality

    Pixel only vs. Pixel + Hello Conversions CAPI

    Pixel OnlyPoor (3.2/10)
    Pixel + CAPIGreat (9.3/10)
    Event Mapping

    LC events → Meta standard events

    Hello Conversions automatically maps your Lead Connector pipeline stages and actions to Meta's standard conversion events.

    Purchase
    purchase
    Lead
    lead
    Qualified Lead
    qualified_lead
    Initiate Checkout
    initiate_checkout
    Complete Registration
    complete_registration
    Results

    What changes when CAPI is live

    Lower cost per acquisition

    More conversion data means Meta's algorithm finds high-value audiences faster — reducing wasted spend.

    Better audience targeting

    Enhanced matching with hashed emails and phone numbers builds richer custom and lookalike audiences.

    Accurate ROAS reporting

    When every conversion is tracked, your reported ROAS reflects actual revenue — not a fraction of it.

    Stop Guessed-Based Marketing.

    Your competitors are losing 40% of their data to iOS privacy. By using Hello Conversions, you aren't just "fixing tracking" — you're gaining a massive competitive advantage. You will see the revenue they are missing.

    See every conversion as it happens · 7 days on us