TikTok
    TikTok Events API

    TikTok Ads conversion tracking for Lead Connector

    Send server-side conversion events from your LC account to TikTok via the Events API. Give TikTok's algorithm the data it needs to find your best customers.

    Why Events API

    TikTok Pixel misses most LC conversions

    TikTok's browser pixel can only track what happens in the browser. Pipeline moves, invoice payments, and phone bookings all happen in LC — invisible to the pixel. The Events API sends these events server-to-server.

    • Server-side events bypass ad blockers and privacy restrictions
    • Pipeline stage changes tracked as conversion events
    • Revenue values attached to every purchase event
    • Enhanced matching with hashed customer data
    • Automatic deduplication with pixel events

    Conversion data reaching TikTok

    Pixel only vs. Pixel + Events API

    Pixel Only~45%
    Pixel + Events API99.9%
    Event Mapping

    LC events → TikTok standard events

    Hello Conversions maps your Lead Connector events to TikTok's standard event types automatically.

    Purchase
    CompletePayment
    Lead
    SubmitForm
    Qualified Lead
    Contact
    Booking
    Subscribe
    Pipeline Won
    CompletePayment
    Results

    What changes with server-side tracking

    Better campaign optimization

    TikTok's algorithm gets more conversion signals to learn from — finding high-value users faster.

    Richer custom audiences

    More matched events mean better custom audiences and more accurate lookalike targeting.

    True ROAS visibility

    See the real return on your TikTok ad spend with complete conversion and revenue data.

    Stop Guessed-Based Marketing.

    Your competitors are losing 40% of their data to iOS privacy. By using Hello Conversions, you aren't just "fixing tracking" — you're gaining a massive competitive advantage. You will see the revenue they are missing.

    See every conversion as it happens · 7 days on us