TikTok
TikTok Events API

TikTok Ads conversion tracking for Lead Connector

Send server-side conversion events from your LC account to TikTok via the Events API. Give TikTok's algorithm the data it needs to find your best customers.

Why Events API

TikTok Pixel misses most LC conversions

TikTok's browser pixel can only track what happens in the browser. Pipeline moves, invoice payments, and phone bookings all happen in LC — invisible to the pixel. The Events API sends these events server-to-server.

  • Server-side events bypass ad blockers and privacy restrictions
  • Pipeline stage changes tracked as conversion events
  • Revenue values attached to every purchase event
  • Enhanced matching with hashed customer data
  • Automatic deduplication with pixel events

Conversion data reaching TikTok

Pixel only vs. Pixel + Events API

Pixel Only~45%
Pixel + Events API99.9%
Event Mapping

LC events → TikTok standard events

Hello Conversions maps your Lead Connector events to TikTok's standard event types automatically.

Purchase
CompletePayment
Lead
SubmitForm
Qualified Lead
Contact
Booking
Subscribe
Pipeline Won
CompletePayment
Results

What changes with server-side tracking

Better campaign optimization

TikTok's algorithm gets more conversion signals to learn from — finding high-value users faster.

Richer custom audiences

More matched events mean better custom audiences and more accurate lookalike targeting.

True ROAS visibility

See the real return on your TikTok ad spend with complete conversion and revenue data.

Stop Guessed-Based Marketing.

Your competitors are losing 40% of their data to iOS privacy. By using Hello Conversions, you aren't just "fixing tracking" — you're gaining a massive competitive advantage. You will see the revenue they are missing.

See every conversion as it happens · 7 days on us