TracklutionHelloConversions
Tracklution sells managed server-side tracking by the event, and its GoHighLevel page covers a pixel and a webhook without naming a GHL event. Pick HelloConversions for a GHL pipeline instead: you choose the stages it sends, and it captures GHL payments for revenue reporting.
By JJ ReynoldsUpdated
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Short answer
Tracklution bills by monthly events, and its GoHighLevel page names its pixel and a webhook but no GHL stage or payment. When your sales run through GHL, go with HelloConversions. You pay by GHL contact band. GHL payments are captured for revenue reporting, and the stages you pick go out to Meta, Google Ads and TikTok. Tracklution fits better for LinkedIn or Microsoft Ads, or sites outside GHL.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Tracklution |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Events per monthFree includes 5,000 events a month. Grow covers 50,000 to 3 million events, with extra events at 0.0008 € each. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | €39.20/mo, yearlyGrow, billed annually (the page says annual billing saves 20%), with 50,000 events a month. |
| Free trial or free plan | 7-day free trial | Free plan + 14-day Grow trialFree: 5,000 events a month, 1 website, Meta and Google Ads connectors. Grow has a 14-day trial with no credit card. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Pixel or webhookIts GoHighLevel page says to install the Tracklution pixel, or deliver conversions by webhook, then connect ad platforms and choose which events to send. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | CRM webhook per stageThe CRM guide sends a webhook per event, such as a deal stage change, from the CRM's automation or Zapier. Its examples are HubSpot and Zoho, not GHL. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Not publishedIts GoHighLevel page names no GHL payments, invoices or orders. It says webhooks can send conversions from other systems, payment providers included. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | YesThe Meta connector is included on every plan, Free included. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Needs GCLID or enhanced dataConversions go to Google Ads as click imports when a GCLID exists. Without one, a Conversion Booster list sends enhanced data instead. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Grow plan and upTracklution sends to the TikTok Events API. Free includes only the Meta and Google Ads connectors. Grow and up include all connectors. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Status per event, per connectorThe dashboard lists each event, its payload and the connectors it went to, with statuses such as Success or Connector error and the error details. |
Facts about Tracklution as of October 2026. Tracklution's pricing page loads in euros, and its calculator can also show pounds or US dollars. HelloConversions prices in dollars. We quote each as published and convert neither. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A lead comes in through a GHL form
With HelloConversionsHelloConversions picks up the submission, and Meta, Google Ads and TikTok can each receive it as a Lead event. The GHL contact's details go along, hashed with SHA-256.
With TracklutionIts GoHighLevel page says to install the Tracklution pixel like any other, then choose which events each ad platform gets. Its Meta connector sends both a pixel and a Conversions API event, which Meta dedupes by event_id.
The lead picks a call time
With HelloConversionsOnce the opportunity reaches your Booked stage, that change is sent, provided Booked is one of your chosen stages. You set up neither a GHL workflow nor a webhook for it.
With TracklutionTracklution's CRM guide uses a webhook fired on a deal stage change, from the CRM's automation or from Zapier. GHL isn't among its examples, which are HubSpot and Zoho.
They're qualified on the call
With HelloConversionsFor Qualified, the documented mappings are qualified_lead in Meta, an offline conversion in Google Ads and Contact in TikTok.
With TracklutionThe guide's example webhook names this event QualifiedLead. Its Google Ads connector sends click imports when a GCLID exists, and enhanced data when one doesn't. TikTok delivery starts on the Grow plan.
$300 goes down as a deposit
With HelloConversionsAs a GHL payment, the $300 is captured for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With TracklutionIts GoHighLevel page names no GHL payment, invoice or order. Its webhook doc lets a Purchase carry a value and currency to its connectors. How a deposit is valued there isn't documented.
$700 more closes out the sale
With HelloConversionsHelloConversions captures this second payment, and its paid invoice, for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With TracklutionIts event guide sums partial purchases made in one session into a single Purchase for its connectors. It doesn't cover a balance paid in a later session. How a balance is valued there isn't documented.
A $100 refund follows
With HelloConversionsFor revenue reporting, HelloConversions captures the invoice's refunded event. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With TracklutionIts GoHighLevel page doesn't say how a GHL refund reaches its connectors. How a partial refund is valued there isn't documented.
Where HelloConversions is ahead
The setup on Tracklution's GoHighLevel page is its pixel or a webhook, followed by choosing events. It names no GHL stage, payment or sub-account, and its integrations page shows GoHighLevel as a logo with no guide. HelloConversions links GHL through one-click OAuth. You choose which pipeline stages go out, and there's no GHL workflow or webhook to build. Tracklution's CRM guide sends a stage change by webhook, using HubSpot and Zoho as examples. Ask Tracklution to show one real GHL sale before you decide.
Where HelloConversions is ahead
Purchases, payments, subscriptions and invoices recorded in GHL are captured by HelloConversions for revenue reporting. Its Marketing Efficiency dashboard works out MER and cost per lead from total sales and your Meta and Google spend. Tracklution's GoHighLevel page names no GHL payments, invoices or orders. Its attribution doc labels each conversion by last or first paid click and doesn't mention ad spend.
Where HelloConversions is ahead
Tracklution bills by monthly events. Free covers 5,000, and Grow is 39.20 € a month, billed annually, for 50,000, with extra events at 0.0008 € each. Its page shows euros by default, and its calculator can switch to pounds or US dollars. HelloConversions' price follows your GHL contact band, so sending more events or conversions leaves it where it is. Run your own numbers through both.
Tracklution's dashboard opens each event's pixel fire, API request and API response, and labels it Success, Connector error or Not delivered. The HelloConversions event log records where each event went, its type and parameters, and the response status. In that log, "Matched" confirms the platform accepted it and says nothing about whether a person was matched.
Where Tracklution is ahead
Tracklution's GoHighLevel page says it can feed data back to Facebook Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing (Microsoft Ads). Its integrations list adds Pinterest and Reddit, plus Shopify, WooCommerce and WordPress sites. A free plan covers 5,000 events a month on Meta and Google Ads. HelloConversions covers Meta, Google Ads and TikTok, for GoHighLevel accounts only. That reach counts for an advertiser who also buys LinkedIn or Microsoft Ads, or sells from a store outside GHL. The free plan suits a small account testing server-side events before it pays.
A fair look
Tracklution is a managed server-side tracking service. You add its pixel or send it events by webhook, and it passes conversions to ad platforms through their APIs. Its homepage pitches it to agencies, freelancers and in-house teams, from ecommerce to lead generation and SaaS.
Its connector list is long. The integrations page covers Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Snapchat, Pinterest and Reddit. Site builders such as Shopify, WooCommerce and WordPress are on it too. Each event's row in its dashboard names the connectors it went to and whether delivery worked.
Its Free plan covers 5,000 events a month with the Meta and Google Ads connectors. Grow adds every connector, and its 14-day trial asks for no credit card. Enterprise lists SOC2, ISO27001 and a custom data location. That suits an advertiser on several platforms, or a team that must keep data in one region. For a server-side hosting route, see how Stape compares.
As of October 2026, Tracklution's pricing page loads in euros, and its calculator can also show pounds or US dollars. In euros, Free is 0 € a month for 5,000 events, one website, and the Meta and Google Ads connectors. Grow is 39.20 € a month, billed annually, for 50,000 events and every connector.
Enterprise and Agency are custom priced. The page also lists an installation service under extras, with no price shown.
On the HelloConversions side, the price is in dollars and depends on your GHL contact count. Event volume, conversions and ad spend play no part in it. Its card below opens with the first band. Published bands stop at 80,000 contacts on the pricing page, and an account past 100,000 gets a quote.
We haven't converted any currency or estimated a bill for either tool. Set your monthly event count beside your GHL contact count, then get both prices for the same account.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: monthly events
Prices load in euros, and the calculator can also show GBP or USD. Grow is shown at 50,000 events a month next to an events-per-month calculator. Monthly billing is also offered, but the page as loaded shows only the annual price, and says annual billing saves 20%.
Tracklution pricing as of October 2026. Sources are listed at the end of this page.
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Leave Tracklution's pixel and connectors running. Connect GHL to HelloConversions alongside it and choose your stages. Skip any event Tracklution sends today.
Wait for a deal that is booked, qualified and paid in two parts after you connect. HelloConversions doesn't re-send past conversions, so only a deal that moves after you connect appears in its log. Ask Tracklution which of its events reached each connector, then follow the same deal through the HelloConversions log and revenue reports.
Tracklution's Meta guide says to remove other tags or integrations that send to the same pixel. Apply that when you switch: turn an event off in Tracklution, or remove its webhook, before HelloConversions sends it. Otherwise Meta may see the same purchase twice.
With that deal matching in both tools, hand the rest of your GHL events to HelloConversions. If you still advertise on LinkedIn or Microsoft Ads, Tracklution can keep sending to them. Those connectors need Grow or above, so check your plan before you downgrade.
Not one that names GoHighLevel. The Data Sources section of its docs has guides for Shopify, WooCommerce, BigCommerce, Stripe and Calendly, plus CRMs in general. Its GoHighLevel page is a product page: add the pixel or a webhook, then choose events. Ask Tracklution to demo one of your own GHL sales.
Euros by default, and its calculator can also show pounds or US dollars. As of October 2026, Free is 0 € a month for 5,000 events. Grow is 39.20 € a month, billed annually, for 50,000, and extra Grow events cost 0.0008 € each. HelloConversions lists dollar prices for each GHL contact band.
Meta and Google Ads. TikTok, LinkedIn and every other connector need Grow or above, which can be trialled for 14 days without a card.
Yes. Its GoHighLevel page lists OAuth connectors for Microsoft Ads, LinkedIn, Adform and Campaign Manager 360. HelloConversions doesn't document LinkedIn or Microsoft Ads as destinations, so Tracklution is the tool for those platforms.
Only if both send it. Tracklution's Meta connector pairs a pixel event with a Conversions API event that Meta dedupes by event_id. Its guide says other senders to that pixel should be removed. So let one tool send each purchase.
This page is written by HelloConversions. Facts about Tracklution come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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Tracklution
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