LeadSyncHelloConversions
LeadSync puts lead-form leads into GoHighLevel, and the signals it sends back go to Meta alone. If you sell through GHL, pick HelloConversions for the return trip: the stages you choose reach Meta, Google Ads and TikTok.
By JJ ReynoldsUpdated
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Short answer
Not from GHL, as documented. Its help center has someone rate leads in LeadSync, and Booked or won sends Meta the same Converted signal as a sale. LeadSync delivers lead-form leads into GoHighLevel within seconds, and its Conversions API is Meta only. When your sales run through GHL, HelloConversions is the better pick: your chosen stages reach Meta, Google Ads and TikTok. Keep LeadSync for getting leads in.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | LeadSync |
|---|---|---|
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Writes leads into GHL onlyOne-click OAuth to a chosen sub-account. Lead-form leads arrive as upserted GHL contacts with mapped fields and tags. The page covers delivery into GHL only. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Not publishedLeadSync documents no GHL stage sent to ad platforms. Its Meta signals come from Good, Qualified, Converted, Booked or won marks you set in LeadSync. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Not publishedLeadSync's GHL page covers leads delivered into GHL. It documents no reading of GHL payments, invoices or orders. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Lead Quality, all plansBusiness, Marketer and Agency all list Lead Quality (Meta CAPI) for Meta lead ads. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | NoLeadSync says its Conversions API integration and lead scoring are currently Meta only. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | NoLeadSync says its Conversions API integration and lead scoring are currently Meta only. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Not on any planThe Compare Plans table lists lead ad platforms, limits, notifications, autoresponders, integrations, Lead Quality and support. It lists no revenue or ad spend reporting. |
| Many sub-accounts, one login | One login, separate dashboardsEach sub-account connects on its own, with its own dashboards, and you switch between them from one login. The Growth / RevOps plan lists sub-account support. | One connection eachCreate one LeadSync connection per sub-account, then route each Facebook page or form to the right client from one LeadSync account. |
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Lead sources, seats, leadsPlans step up by lead sources, team seats and leads a month. A source is one Facebook Page, Google Ads account, LinkedIn Page or TikTok ad account. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $24/moBusiness, billed monthly: 2 lead sources, 1 seat and 1,500 leads a month. $249 a year when billed yearly. |
Facts about LeadSync as of October 2026. LeadSync's docs cover leads going into GHL and ratings set in LeadSync, so its stage and payment cells say Not published. Its Lead Quality help page puts its Conversions API work at Meta only for now. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A Facebook lead form is submitted
With HelloConversionsThe form is hosted by Facebook, so getting the lead into GHL is LeadSync's part. If your tag workflow then opens an opportunity, HelloConversions can send that pipeline entry as a Lead event, with hashed contact details.
With LeadSyncLeadSync creates or updates the contact in your chosen GHL sub-account within seconds, with mapped fields and tags. With Lead Quality on, it also sends Meta a hashed lead event with the lead ID matched to the ad.
They book a call on your GHL calendar
With HelloConversionsBooked goes out as a stage event the moment the opportunity lands in it, if you picked that stage. It's a different signal from the sale that comes later.
With LeadSyncIf someone marks the lead Booked or won on LeadSync's lead page, Meta gets a Converted signal. LeadSync documents no route from a GHL booking or stage change.
The call goes well and they're qualified
With HelloConversionsThe move to Qualified is sent as it happens, for example as qualified_lead in Meta. It comes from the stage your rep already set in GHL.
With LeadSyncSomeone rates the lead Good from its LeadSync email, then marks it Qualified on the confirmation page. That rating reaches Meta. The GHL stage itself isn't documented as a trigger.
They put down a $300 deposit
With HelloConversionsThe deposit is captured as a GHL payment for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With LeadSyncLeadSync documents no reading of GHL payments, so the deposit has no documented path into it.
They clear the remaining $700
With HelloConversionsThe $700 is captured as a second GHL payment on the sale, for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With LeadSyncAs with the deposit, LeadSync's GHL page covers leads going in, not payments.
$100 of the sale is refunded
With HelloConversionsGHL's refunded invoice event is captured for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With LeadSyncNo GHL refund route is documented for LeadSync.
Where HelloConversions is ahead
Both tools connect to GHL by OAuth. LeadSync's GHL help article lists the access it asks for: read and write contacts, plus read locations and custom fields. That covers writing each new lead in as a tagged contact, and its docs describe nothing sent from GHL to an ad platform. HelloConversions uses its connection to pick up the stage changes you chose and to capture GHL payments and invoices for revenue reporting.
Where HelloConversions is ahead
After the arrival event, LeadSync's Meta signals come from marks someone gives in LeadSync. Its lead page has one mark, Booked or won, and it sends Meta the same Converted signal a customer gets. So a booked call and a sale reach Meta as one kind of signal. HelloConversions sends the GHL stage you chose, such as Booked or Qualified, as the opportunity moves. Purchases go out as their own events.
Where HelloConversions is ahead
LeadSync's help center says its Conversions API integration and lead scoring are currently Meta only. HelloConversions sends the stages your reps set in GHL to Meta's Conversions API, Google Ads and TikTok's Events API. Google Ads gets offline conversions matched by GCLID, the Google click ID, plus enhanced conversions. How Google or TikTok would match a lead that began in their own lead form isn't documented.
Where HelloConversions is ahead
LeadSync's GHL page documents no reading of payments, invoices or orders. Its Compare Plans table lists no revenue or ad spend reporting on any plan. HelloConversions captures GHL payments and invoices for revenue reporting. Open the Marketing Efficiency dashboard and you see total sales, Meta and Google ad spend, MER and cost per lead together.
Where LeadSync is ahead
Lead-form leads from Facebook, Instagram, Google Ads, LinkedIn and TikTok reach your chosen sub-account within seconds. LeadSync's own GHL page notes that GoHighLevel has a native Facebook lead form connection, set up per sub-account. LeadSync adds the other platforms and routes any Facebook page to any sub-account. HelloConversions documents no lead-form delivery, so LeadSync fits an account with lead ads on several platforms or sub-accounts.
A fair look
LeadSync connects your lead-form ad accounts to GoHighLevel. It takes leads from Facebook, Instagram, Google Ads, LinkedIn and TikTok lead forms. Each one becomes a contact in your chosen sub-account within seconds, with your mapped fields filled in. A repeat submission updates the contact instead of creating a duplicate.
Tags carry the lead into your GHL automation. A tag on the new contact can trigger a workflow, and that workflow can open an opportunity in your pipeline. Agencies set up one LeadSync connection per sub-account, then send each Facebook page or form to the right client.
For Facebook and Instagram leads, LeadSync adds a quality signal for Meta. You turn Lead Quality on per pixel, through a Meta Business Manager connection or by entering a pixel ID and access token. Then a hashed lead event goes out as each lead arrives, carrying the lead ID matched to the ad. Rate a lead Good, then Qualified, then Converted, and each rating goes to Meta as well. OK and Poor ratings stay inside LeadSync, and the help center says the feature is currently Meta only.
LeadSync pitches its plans at three buyers. Business is for a company running its own ads, Marketer for lead gen across brands or locations, and Agency for client work. LeadSync is a delivery tool first, and a GHL account can run it beside HelloConversions. For the other lead-sync tool on this site, read how LeadsBridge compares.
As of October 22, 2026, LeadSync publishes three plans. Business is $24 a month billed monthly, or $249 a year, for 2 lead sources, 1 team seat and 1,500 leads a month. Marketer is $49 a month with 10 sources, 5 seats and 50,000 leads. Agency is $99 a month, with unlimited sources, seats and leads.
A lead source is one Facebook Page, Google Ads account, LinkedIn Page or TikTok ad account. So the LeadSync bill moves with the pages and ad accounts you pull leads from, your team seats, and how many leads arrive. Every plan lists Lead Quality for Meta, and the 7-day trial asks for no credit card.
HelloConversions bills by the contacts in your GHL account, and the card below shows its first band. Its published bands go up to 80,000 contacts, with a quote above 100,000. Events and conversions don't change the price.
These aren't rival bills. LeadSync's pays for delivery and HelloConversions' for sending outcomes, so a GHL account running lead ads may pay both. Size LeadSync by your sources, seats and leads, and HelloConversions by your contact count.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: Plan tier, set by lead sources, team seats and leads per month
A lead source is one Facebook Page, Google Ads account, LinkedIn Page or TikTok ad account. Every plan lists Lead Quality (Meta CAPI).
LeadSync pricing as of October 2026. Sources are listed at the end of this page.
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Open LeadSync's Lead Quality settings and note which pixels are switched on. Those pixels already get a lead event for each Facebook or Instagram lead, plus any ratings your team gives. Then authorize your GHL sub-account in HelloConversions. It takes about 90 seconds to connect, and picking and testing stages takes longer.
With Lead Quality switched on for a pixel, LeadSync sends Meta a hashed lead event as each Facebook or Instagram lead arrives. If HelloConversions also sends a Lead event when those leads enter your pipeline, one person could count as two leads. Its documented deduplication covers your Meta and TikTok pixel events, not LeadSync. Choose one tool for the lead event and leave it off in the other. LeadSync's carries Meta's lead ID, and HelloConversions' can also go to Google Ads and TikTok.
If your team rates leads Qualified or Converted in LeadSync, Meta already hears about those steps. Sending your GHL Qualified stage too would give Meta two signals for one step. Pick one source. The GHL stage can also reach Google Ads and TikTok, while the LeadSync rating carries Meta's lead ID.
Take the lead ad leads from one week that went on to book or pay. Find their stages and purchases in the HelloConversions event log, and confirm the lead event you kept comes from one tool only. In the HelloConversions log, Matched means Meta accepted the event. It doesn't prove Meta matched the person or credited the sale.
Not as documented. Someone sets each rating in LeadSync: Good from the lead email, then Qualified and Converted, or Booked or won on its lead page. Its GoHighLevel page covers leads going into GHL, not changes coming back. HelloConversions sends the GHL stages you choose as each opportunity moves.
Not today, by its own help center. LeadSync delivers Google Ads, LinkedIn and TikTok lead-form leads into GHL, but its Conversions API and lead scoring are currently Meta only. HelloConversions sends GHL stages and purchases to Google Ads and TikTok. It doesn't document how either platform matches a lead from its own lead form, so test one before you rely on it.
LeadSync, if it already delivers your Meta lead ads. With Lead Quality on, it sends Meta a hashed lead event as each lead arrives, tied to the ad by lead ID. Use HelloConversions for the stages after that and for purchases. Its documented deduplication covers Meta and TikTok pixel events, not events from LeadSync.
None lists it. LeadSync's Compare Plans table covers lead platforms, limits, notifications, autoresponders, integrations, Lead Quality and support, with no revenue or ad spend reporting. HelloConversions captures GHL payments and invoices for revenue reporting and puts total sales next to your Meta and Google ad spend.
Two lead sources, one team seat and 1,500 leads a month, as of October 22, 2026. That's billed monthly, or $249 a year. Each source is a single Facebook Page, Google Ads account, LinkedIn Page or TikTok ad account. Lead Quality for Meta is listed on Business, Marketer and Agency alike.
Yes, with one connection per sub-account. From one LeadSync account, you route each Facebook page or form to the right client. HelloConversions also connects each sub-account on its own, with its own dashboards, and you switch between them from one login.
This page is written by HelloConversions. Facts about LeadSync come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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