BirchHelloConversions
Birch, formerly Revealbot, runs rules on ad metrics and on data from Hyros or a Google Sheet, but it lists no GoHighLevel integration. If you sell through GHL, add HelloConversions to send Booked, Qualified and other chosen stages from GHL to Meta, Google Ads and TikTok.
By JJ ReynoldsUpdated
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Short answer
Not on its own. Birch lists no GoHighLevel integration, and its rules act on ad platform metrics plus connected sources like Hyros or a Google Sheet. A GHL seller adds HelloConversions to send chosen pipeline stages to Meta, Google Ads and TikTok. Once Meta attributes those events to your ads, Birch's help center says rules can use them after a sync. Birch still runs the budget and pause rules.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Birch |
|---|---|---|
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Not in its integrations listBirch lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports and AppsFlyer. Birch Hub takes its events from a pixel on your website. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Birch Hub, priced by eventsHub hosts a Meta Signals Gateway on your domain. A Signals pixel on your site sends events through it to Meta by CAPI. Billed apart from Birch plans, 10,000 events a month free. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Incoming events onlyHub's setup guide shows a table of the events each gateway received in the last 24 hours, sortable by event name, count, most recent event or source. |
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Monthly ad spendThe total ad budget across every Meta, Google, Snapchat and TikTok account you connect. Monthly plans add a fee on spend over your tier, yearly plans don't. Birch Hub is billed by events per gateway. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $49/moEssential, billed monthly, up to $10K monthly ad spend. $45/mo billed annually. Automated rules start on Pro at $99/mo. |
| Free trial or free plan | 7-day free trial | 14-day trialUnlimited access to all features, with no credit card required. Rules and reports are disabled when the trial ends, until you choose a plan. |
| Setup help | Done-for-you: annual or add-onThe HelloConversions team implements it on request, included on annual payment plans or added to any plan. Expert Install is listed at $997 one-time. | Enterprise plan onlyEnterprise lists onboarding help and tech setup help. Essential includes email support and Pro adds live chat. |
| AI assistant access | MCP connectorConnect an AI assistant such as Claude to your HelloConversions data over MCP and ask it for reports. A free Claude Code pack builds a dashboard. Which plans include it is not published. | Built-in AI, MCP in betaBirch AI reads Meta campaign, ad set and ad metrics through Meta's connector. Birch MCP, in beta, gives Claude or ChatGPT your rules and their run logs, not performance data. |
Facts about Birch as of October 2026. Birch Hub is the only Birch product that sends conversion events to an ad platform, so its Meta row describes Hub. Hub's docs mention other ad platforms without naming Google Ads or TikTok, so those rows are left out. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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The lead fills in a GHL funnel form
With HelloConversionsThe form submission itself is captured and can go to Meta, Google Ads and TikTok as a Lead event. Hashing covers the email, phone, name, city and state taken from the GHL contact.
With BirchIf the funnel page carries Birch's Signals pixel, Hub can forward that page's pixel events to Meta. Birch documents no way to read the GHL contact itself.
Their call gets booked
With HelloConversionsMap Booked once, and each opportunity that reaches it is sent right away. Nothing gets built in GHL: no workflow, no webhook.
With BirchThe booking is recorded in GHL, and Birch has no connection there. A rule can count it only through another source. That could be an event another tool puts in Meta, a tracker like Hyros, or a sheet you keep filled.
The rep marks the deal Qualified
With HelloConversionsHelloConversions sends the Qualified stage when the rep moves the deal, to whichever of Meta, Google Ads and TikTok you mapped it for.
With BirchThe stage change stays in GHL as well. If another tool sends the Qualified stage's event to Meta, Birch can sync it for rules once Ads Manager reports an attributed one.
A Birch rule checks the ad set
With HelloConversionsHelloConversions doesn't pause ads or change budgets. Its log shows which events it sent to Meta and the response status each one got.
With BirchOn its schedule, as often as every 15 minutes, the rule checks its conditions. A synced custom event can be one of them, and the rule can then pause the ad set or change its budget.
The buyer puts down $300
With HelloConversionsFor revenue reporting, HelloConversions captures the $300 as a GHL payment. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With BirchBirch reads no GHL payments. A rule sees the deposit only through a metric another source reports: Meta, a tracker like Hyros, or a Google Sheet.
The $700 balance clears
With HelloConversionsBoth the $700 payment and the invoice's paid event are captured for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With BirchAs with the deposit, the balance reaches a rule only through Meta, a connected tracker or a sheet. How a balance is valued at Meta isn't documented.
$100 is refunded
With HelloConversionsOnce GHL records the $100 on the invoice, HelloConversions captures the refund for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With BirchBirch reads no GHL refunds, so a rule sees one only if Meta, a tracker or a sheet you update reflects it. How a partial refund is valued at Meta isn't documented.
Where HelloConversions is ahead
Birch's integrations list has no CRM and no GoHighLevel, and Hub's setup guide feeds the gateway from a Signals pixel on your website. Birch's Signals Gateway FAQ says CRM integrations and offline uploads can also be sources, but it gives no GHL steps. HelloConversions authorizes your GHL account by OAuth. It sends the pipeline stages you pick and captures GHL payments and invoices for revenue reporting.
Where HelloConversions is ahead
Birch's Hub page calls it server-side tracking for Meta ads. Its setup guide mentions other ad platforms but connects only a Meta dataset. Its FAQ names BigQuery and custom connectors, with no Google Ads or TikTok steps. From the same GHL connection, HelloConversions feeds offline conversions to Google Ads, matched by GCLID and joined by enhanced conversions. It also sends server events to TikTok through its Events API.
Where HelloConversions is ahead
Hub's setup guide lists the events each gateway received in the last 24 hours. You can sort that table by event name, count, most recent event or source. The guide shows no record of what reached Meta. The HelloConversions outbound event log lists each event's destination, type, parameters and the platform's response status. In that log, "Matched" records the platform accepting the event, not Meta finding the person.
The tools don't connect, so Meta is the link. HelloConversions sends the GHL stages you choose to Meta as conversion events. Birch's help center says a Meta custom event can join rules and reports once you sync it and Ads Manager has reported one. Only events Meta attributes to your ads show up. That article describes pixel and SDK events, so test one HelloConversions event before you build a rule on it. If Hyros already reports to Birch, our Hyros comparison covers what it does with GHL.
Where Birch is ahead
Birch's rules stack nested conditions and custom metrics, choose from more than 20 actions and run as often as every 15 minutes. Rules work on each of Meta, Google, Snapchat and TikTok, and one rule can cover several ad accounts on the same platform. Google and Snapchat rules take up to 5 ad accounts in one currency. None of that is in HelloConversions, which sends and reports conversions but never touches a budget or an ad. Rules that keep acting while nobody watches the account are the reason to keep Birch running.
A fair look
Birch is ad automation software, renamed from Revealbot. Its rules and reports cover Meta, Google, Snapchat and TikTok ads, and its bulk launcher, Stage, uploads creatives to Meta, TikTok and Snapchat. Birch pitches it at performance teams, and its case studies include agencies.
Rules do most of the work. A rule watches campaigns, ad sets or ads and acts when its conditions are met, such as pausing an ad or raising a budget. An agency can point one rule at several ad accounts on one platform.
Rules can read more than the ad platform's own figures. Meta rules can use Hyros events, under Hyros's last click, first click or Scientific attribution, plus metrics from Wicked Reports, AppsFlyer and Adjust. A Google Sheet can feed rules on all four platforms and build Meta custom audiences. It sends no conversion events to Meta, Google Ads or TikTok.
Birch acts on conversion data, and it documents no CRM connection of its own. Birch Hub is its one piece that sends conversions to an ad platform: a Meta Signals Gateway on your domain. A Signals pixel on your website feeds it, and Hub's setup also configures Meta's Conversions API Gateway, which we compare on its own page.
As of October 22, 2026, Birch prices its plans by the monthly ad spend across every connected ad account. At up to $10K a month, Essential is $49 a month and Pro is $99, billed monthly. Automated rules start on Pro, and Enterprise is quoted. Hub is billed apart per gateway: 10,000 events a month free, then $10 for 500,000 up to $499 for 150 million.
Both plans climb with spend: Essential to $499 at $150K, and Pro to $1,799 at $500K. On monthly billing, spend over your tier adds a fee, 0.99% of the overspend at Pro's first tier and 0.49% at Essential's. Yearly plans charge no overage.
On the HelloConversions side, the bill tracks one number: how many contacts sit in your GHL account. Ad spend and event volume don't enter into it. Below, the pricing card shows where the bands begin, and published bands run to 80,000 contacts, with anything above 100,000 quoted.
Adding HelloConversions doesn't move your Birch tier, because Birch counts ad spend, not events or contacts. Price Birch at your monthly spend and billing term, and HelloConversions at your GHL contact count.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: monthly ad spend across connected ad accounts
Prices rise with monthly ad spend, billed monthly: Essential is $149, $299 and $499 at $30K, $75K and $150K, and Pro reaches $1,799 at $500K. Automated rules start on Pro. Birch Hub (Meta server-side tracking) is billed separately per gateway: 10,000 events a month free, then $10 for 500,000 up to $499 for 150 million.
Birch pricing as of October 2026. Sources are listed at the end of this page.
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Your Birch rules and Hub gateway can stay live during setup. Authorize your GHL account in HelloConversions, then map each stage you want sent to an ad platform event.
Hub forwards what your website pixel fires, and HelloConversions sends what happens in GHL. If both would send a Lead or a Purchase for the same person, pick one sender. Hub's pipeline filter can block an event for every destination in that pipeline, or you can leave it unmapped in HelloConversions.
Once Ads Manager reports an attributed event from a HelloConversions stage, open Birch's Settings page and click Sync custom conversions. Then look for it in a rule's Custom Events list. If it isn't there, check the HelloConversions log for the platform's response status.
Add the synced event to one rule on a Pro plan, or to a copy of an existing rule. Read its run log against your GHL pipeline for a few days before you let it pause ads.
Yes. Birch describes itself as formerly Revealbot. Its rules and reports cover Meta, Google, Snapchat and TikTok ads. Its Trustpilot profile is still listed under revealbot.com.
Birch doesn't document a way. Hub's setup guide feeds the gateway from a Signals pixel on your website. Birch's Signals Gateway FAQ lists CRM integrations among possible sources, but its integrations list has no GoHighLevel and no GHL steps are published. HelloConversions connects to GHL by OAuth and sends the stages you choose.
They can, through Meta. Birch's rules read what Meta reports. Its help center says a Meta custom event can join rules and reports after you sync it, once Ads Manager shows an attributed one. HelloConversions sends the GHL stages you choose to Meta. Only events Meta attributes to your ads will show up. The two tools don't connect directly.
Pro and up. As of October 22, 2026, Essential is $49 a month at up to $10K in monthly ad spend and has no automated rules. Pro is $99 a month at the same spend and adds rules and strategies. Both prices rise with ad spend, and the 14-day trial needs no credit card.
No. Birch's integrations page says sheet data can set rule conditions on all four of its ad platforms, so numbers you copy from GHL could steer a rule. A sheet can also build Meta custom audiences, but it sends no conversion events. Getting GHL outcomes into Meta, Google Ads and TikTok as conversions is the job HelloConversions does.
Not always. A rule counts what its source reports: Meta's attributed events, a tracker like Hyros, or a sheet. Meta reports only the conversions it attributes to your ads, so a rule's count can differ from your pipeline. The HelloConversions log shows every event it sent and the platform's response, which helps you see where a gap starts.
This page is written by HelloConversions. Facts about Birch come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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