CustomerLabsHelloConversions
CustomerLabs describes GoHighLevel stage syncing as no-code, yet the one GHL guide it publishes walks through a form webhook. HelloConversions spells out each GHL piece for a seller: one-click OAuth, the stages you pick, and GHL payments captured for revenue reporting.
By JJ ReynoldsUpdated
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Short answer
CustomerLabs' GoHighLevel page says stage updates sync to ad platforms in real time, with custom stages mapped without code. Its GHL setup guide covers form submissions sent by a workflow webhook, and neither page mentions GHL payments. HelloConversions fits a GHL seller better: OAuth instead of the guide's webhook, the stages you pick, and GHL payments captured for revenue reporting. Agencies running audiences across domains get more from CustomerLabs.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | CustomerLabs |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Usage unitsOne unit covers events collected, events delivered to each destination, data scanned and data stored. Overage is $27.25 per 500,000-unit pack. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $129/moGrowth, billed monthly: 500,000 usage units a month. Quarterly ($387) and yearly ($1,548) billing cost the same per month. |
| Free trial or free plan | 7-day free trial | 14-day trialA new account starts with a 14-day trial to set up tracking and explore the features. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Workflow webhooksIts setup guide sends GHL form data with a workflow Webhook action to a CustomerLabs source, plus its tracking script and a hidden cluid field on each form. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Yes, per its GHL pageIts GoHighLevel page says stages, custom ones too, map without code and sync in real time. Its only GHL setup guide covers form webhooks, not stages. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Not publishedIts GoHighLevel page covers pipeline stages, such as Closed-Won, and names no GHL payments, invoices or orders. Its setup guide covers form submissions only. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | YesEvents go to Meta through the Conversions API from CustomerLabs servers. Standard fields map to Conversions API parameters automatically. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Offline, with enhanced dataConversions sync through the Google Ads API as an offline conversion source. The GCLID is sent when available, with hashed email and phone once enhanced conversions are on. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Beta integrationThe TikTok Ads integration is in beta. Each event can be sent server-side, client-side or both, and TikTok deduplicates the pair. |
| Choice of attribution model | UTM/source reportingRevenue and leads break out by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. No multi-touch or selectable attribution models are documented. | In your data warehouseIts GoHighLevel page says first-click, last-click and data-driven reports run on its data in BigQuery, Snowflake or your own warehouse. |
Facts about CustomerLabs as of October 2026. CustomerLabs' stage cell reports what its GoHighLevel page says. The setup guide that page links to covers form submissions, not stage changes. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A lead submits your GHL opt-in form
With HelloConversionsHelloConversions captures the GHL form submission, which can reach Meta, Google Ads or TikTok as a Lead event. When the opt-in also puts an opportunity into one of your chosen stages, that stage is sent as well. Hashed contact details travel with each event.
With CustomerLabsThe guide's Form Submitted workflow posts the form, with its hidden cluid field, to a CustomerLabs webhook. A CustomerLabs workflow can turn it into a lead event, which its servers can send to Meta's Conversions API.
They book a call
With HelloConversionsThe move into Booked goes out when it happens, provided you chose that stage. You don't add a GHL workflow or webhook for it.
With CustomerLabsIf Booked is a pipeline stage, the GHL page says stage updates reach ad platforms in real time. Neither GHL page shows the setup that connects it.
A rep moves them to Qualified
With HelloConversionsOnce the rep drags the deal into Qualified, HelloConversions sends it to each platform you mapped, such as qualified_lead in Meta.
With CustomerLabsQualified is one of the stages its GHL page names as a conversion event for ad platforms. The guide it links to doesn't cover stages.
They pay a $300 deposit
With HelloConversionsCaptured as a GHL payment for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With CustomerLabsNeither of its GHL pages mentions payments, invoices or orders. How a deposit reaches CustomerLabs isn't documented.
They pay the $700 balance
With HelloConversionsHelloConversions captures the $700 as a second GHL payment, for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With CustomerLabsIf the deal then moves to Closed-Won, its GHL page says that stage goes to ad platforms. How a balance is valued there isn't documented.
You refund $100
With HelloConversionsThe refunded invoice event from GHL feeds revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With CustomerLabsNeither GHL page mentions refunds, so how one would reach an ad platform isn't documented.
Where HelloConversions is ahead
CustomerLabs' GoHighLevel page says pipeline stage updates, custom stages included, reach ad platforms as conversion events. Its FAQ says a new custom stage is a UI change that maps without code, and calls setup a no-code job of a few hours. The setup guide that page links to covers form data instead. In GHL, it uses a Form Submitted or Survey Submitted workflow with a Webhook action, plus a hidden cluid field on each form. Neither page shows how stage changes are connected. HelloConversions connects by OAuth with no GHL workflow or webhook to build. You pick the stages it sends to Meta's CAPI, Google Ads and TikTok. Before you buy CustomerLabs, ask to see one GHL stage change reach Meta on a demo.
Where HelloConversions is ahead
CustomerLabs' GoHighLevel page ties revenue to pipeline stages such as Closed-Won. Neither of its GHL pages names payments, invoices or orders. HelloConversions captures purchases, payments, subscriptions and invoice events from GHL (created, paid and refunded) for revenue reporting. A $300 deposit and the $700 balance each reach those reports as a GHL payment.
Where HelloConversions is ahead
CustomerLabs bills in usage units. Each event costs 0.40 units when it's collected and 0.20 units for each destination it's sent to. Its billing FAQ puts it plainly: one event sent to 10 destinations counts 10 times. Scanning and storing data use units as well. HelloConversions charges by GHL contact band instead. Events, conversions and ad spend don't change it.
Where HelloConversions is ahead
On CustomerLabs' GoHighLevel page, first-click, last-click and data-driven reports run on its data in BigQuery, Snowflake or your own warehouse. In HelloConversions, the Marketing Efficiency view lines up total sales with Meta and Google ad spend, along with MER and cost per lead. It's one of six dashboards on every plan, filtered by UTM and date. HelloConversions documents no choice of attribution model.
Where CustomerLabs is ahead
CustomerLabs stitches page views, form fills and ad clicks across domains into one profile attached to the GHL contact. It syncs audiences built from GHL pipeline data and site behavior to Meta, Google, LinkedIn and TikTok. Exclusion lists update when a contact closes, churns or is disqualified. Its destination docs also send events to Microsoft's Bing Ads, Reddit, Snapchat and Taboola. HelloConversions documents no audience sync and doesn't list LinkedIn or those four networks as destinations. An agency running audience strategy across domains, or buying Bing Ads, gets real value here.
A fair look
CustomerLabs is a first-party data platform, and GoHighLevel is one of its sources. It collects website, CRM and offline data, resolves it into one profile per person, and sends events and audiences to ad platforms. Its Growth plan is sold to small businesses, and its two agency plans include 5 or 10 accounts.
Its GoHighLevel page describes the GHL side in detail. Page views, form fills and ad clicks are stitched across domains into one profile attached to the GHL contact. It says stage updates such as Qualified, Closed-Won and Closed-Lost go back to Meta, Google, LinkedIn, TikTok and other ad platforms as conversion events.
Audiences are a big part of the pitch. It builds them from GHL pipeline data and website behavior, and exclusion lists update when a contact closes, churns or is disqualified. Lookalikes can be seeded from Closed-Won contacts. Its Destination Logs show the payload sent to each platform and the error when a send fails.
CustomerLabs suits an agency that runs audience strategy across many funnels and domains, or a team that already works in a data warehouse. Looking at other GHL tracking tools as well? Our matrix of GHL conversion tools sets them side by side.
As of October 2026, CustomerLabs publishes three plans. Growth is $129 a month for 500,000 usage units. Agency Lite is $499 for 5 accounts and 2.5 million units, and Agency Premium is $999 for 10 accounts and 5 million units.
Quarterly ($387 for Growth) and yearly ($1,548) billing cost the same per month as monthly billing. Extra usage comes in packs of 500,000 units at $27.25, and a partly used pack bills in full. A dedicated solution engineer is an add-on at $250 a month.
On the HelloConversions side, your GHL contact count sets the price, and the pricing card under this section shows the entry band. Published contact-band prices stop at 80,000 contacts. Bigger accounts, past 100,000, get a quote. Done-for-you setup is also available: included with annual plans, or bought as an add-on.
We don't estimate a CustomerLabs bill. Its units depend on the events you collect, the destinations each one goes to, and the data scanned and stored. Run both numbers for the same GHL account before you choose.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: usage units (data collected, delivered, scanned and stored), plus client accounts on agency plans
USD. Quarterly and yearly billing cost three and twelve times the monthly price. Overage is billed in packs of 500,000 units at $27.25. Custom pricing is available from sales.
CustomerLabs pricing as of October 2026. Sources are listed at the end of this page.
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Give HelloConversions OAuth access to your GHL account and pick the stages to send. Keep your CustomerLabs workflows and destinations live, and don't map any event CustomerLabs already sends.
Choose a sale from the past few weeks that had a deposit and a balance. CustomerLabs' Destination Logs cover the last 28 days, so don't wait long. Open its events there and in the HelloConversions log of every sent event, then compare how each tool recorded the two payments.
If both tools send one purchase to Meta, Meta may see two sales. Switch that send off in CustomerLabs first, then map the event in HelloConversions.
Once the sale matches, move your other GHL events across. You can keep CustomerLabs for audiences and LinkedIn if your team still uses them. If not, remove its script from your GHL pages and unpublish the form webhook workflow.
Form Submitted and Survey Submitted. The guide has you add a hidden cluid field to each GHL form and a CustomerLabs script set to your page path and domain. A workflow on one of those triggers then posts the form to a CustomerLabs webhook. The guide doesn't cover pipeline stages or payments.
Not as documented. Neither its GoHighLevel page nor its setup guide mentions GHL payments, invoices or orders, and the GHL page ties revenue to stages such as Closed-Won. HelloConversions captures each GHL payment and invoice event, refunds too, for revenue reporting. Ask CustomerLabs how a GHL payment would reach it.
It's the unit CustomerLabs bills in. As of October 2026, each event uses 0.40 units when it's collected and 0.20 units for each destination it's sent to. Scanning and storing data use units too. Growth includes 500,000 units a month for $129, and extra packs of 500,000 cost $27.25.
Not yet. As of October 2026, its TikTok Ads doc says the integration is currently in beta. Each event can go server-side, client-side or both, and TikTok dedupes the pair. HelloConversions sends GHL events to TikTok's Events API, including stage changes, mapped to events such as SubmitForm and CompletePayment.
In your data warehouse, according to its GoHighLevel page. It says first-click, last-click and data-driven reports run on its data in BigQuery, Snowflake or your own warehouse. HelloConversions reports in six built-in dashboards, broken out by UTM source, campaign, medium and content. It documents no model to pick.
CustomerLabs. HelloConversions documents no audience sync, and LinkedIn isn't one of its destinations. CustomerLabs syncs audiences built from GHL pipeline data and site behavior to Meta, Google, LinkedIn and TikTok. You can keep it for that job while HelloConversions sends your GHL stage events. Just give each conversion event a single sender.
This page is written by HelloConversions. Facts about CustomerLabs come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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