WeberloHelloConversions
Weberlo lists GoHighLevel as a sales source but publishes no GHL setup guide, and it documents sending only leads and purchases to ad platforms. HelloConversions goes further for a GHL seller: Booked, Qualified and any other stage you pick go to Meta, Google Ads and TikTok.
By JJ ReynoldsUpdated
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Short answer
Weberlo's server-side guide lists GoHighLevel as a cart integration, but its docs don't show how it connects or which GHL records it reads. It documents sending only leads and purchases to Meta and Google Ads. If GHL runs your sales, HelloConversions fits better: any stage you map can reach Meta, Google Ads and TikTok. Stores on Shopify or WooCommerce get more from Weberlo's models and AI Ads Agent.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Weberlo |
|---|---|---|
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Listed, method not publishedIts directory lists GoHighLevel under CRM and automation, and its server-side guide calls it a direct cart integration. Its docs have no GoHighLevel setup guide. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Leads and purchases onlyIts Meta Conversions API sends only New Lead and New Purchase events, and its Google Ads setup uses Weberlo Lead and Weberlo Purchase actions. No GHL stage events are documented. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Listed as a sales sourceIts server-side conversions guide lists GoHighLevel among the cart integrations that import sales. Which GHL records count (orders, invoices, transactions) is not published. |
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Page views and tracked salesEach plan caps monthly page views and USD sales tracked. Lite covers 20,000 page views and 10,000 USD in sales. Business and up track unlimited sales. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $39/moLite: 20,000 page views and 10,000 USD in sales a month. The pricing page shows monthly prices only. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | All plans, leads and purchasesSends New Lead and New Purchase events server-side, not page views, so you keep the Meta pixel for page views. Every plan lists all integrations. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Not in its CAPI guidesIts Conversion API guides cover Facebook and Google Ads only. Its directory marks Meta and Google Ads as 2-way sync and lists TikTok Ads without it. |
| Dedupes with the browser pixel | Yes, Meta and TikTok pixelsServer events are deduplicated against Meta and TikTok browser pixel events. The mechanism, such as a shared event ID, and any Google Ads deduplication are not documented. | Separate custom eventsIts Meta guide avoids duplicates by asking you to stop other sources sending the same conversions, or by sending WeberloLead and WeberloPurchase custom events instead. |
| Choice of attribution model | UTM/source reportingRevenue and leads break out by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. No multi-touch or selectable attribution models are documented. | 4 modelsFirst-touch, last-touch, linear and AI attribution, which switches on after 100,000 page views. You can switch models at any time without losing data. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Campaign and creative levelPuts store revenue next to cross-platform ad spend, with drilldowns into campaigns, ad sets and individual creatives. |
Facts about Weberlo as of October 2026. Weberlo publishes no GoHighLevel setup guide, so its GHL connection and payment cells rest on its directory listing and server-side conversions guide. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A visitor fills in your GHL opt-in form
With HelloConversionsIf your opt-in starts an opportunity at a mapped stage, that stage becomes a conversion for Meta, Google Ads or TikTok. Hashed contact details go with it.
With WeberloWeberlo's Meta guide sends a New Lead event when a visitor submits a form, and Google Ads gets a Weberlo Lead conversion. How it picks up a GHL form isn't documented.
A call goes on the GHL calendar
With HelloConversionsMoving the opportunity into Booked fires that conversion, as long as you mapped Booked. There's no GHL workflow behind it.
With WeberloWeberlo's guides document no booking event, so how a GHL appointment is treated isn't published.
The opportunity reaches Qualified
With HelloConversionsQualified fires when the opportunity lands there: qualified_lead in Meta, for example, or an offline conversion in Google Ads.
With WeberloNo stage event is documented. The Meta guide offers New Lead and New Purchase, or the custom WeberloLead and WeberloPurchase events.
A $300 deposit comes in
With HelloConversionsHelloConversions captures the $300 GHL payment for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With WeberloGoHighLevel is on Weberlo's list of carts that import sales. Which GHL records it reads isn't published. Purchase events can go to Meta and Google Ads. How a deposit is valued there isn't documented.
The $700 balance is paid
With HelloConversionsGHL's paid invoice event and the $700 payment go into revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With WeberloWhether a second GHL payment on one sale becomes a second purchase isn't published. Purchase events can go to Meta and Google Ads. How a balance is valued there isn't documented.
$100 goes back as a partial refund
With HelloConversionsHelloConversions captures the refunded invoice event for revenue reporting. How a partial refund is valued at ad platforms isn't documented.
With WeberloWeberlo's Conversions page has a Refunds tab for refunded transactions, and a Recurring Payments tab for subscriptions. Whether a GHL refund shows up there isn't published. How a partial refund is valued at ad platforms isn't documented.
Where HelloConversions is ahead
Weberlo's Meta guide sends New Lead and New Purchase events, or the custom WeberloLead and WeberloPurchase. Its Google Ads setup has a Weberlo Lead and a Weberlo Purchase action. No GHL stage event is documented. HelloConversions sends each pipeline stage you pick when an opportunity moves, so Booked or Qualified can reach Meta's Conversions API and Google Ads.
Where HelloConversions is ahead
GoHighLevel appears twice at Weberlo: under CRM and automation in its directory, and among the direct cart integrations in its server-side guide. Its docs have no GoHighLevel setup guide, so the connection method and the GHL records it reads aren't published. The same guide offers its API, Zapier or Make as other ways to pass conversions in, without GHL-specific steps. HelloConversions connects through a one-click OAuth authorization, no API keys or webhooks needed, and captures GHL payments and invoices for revenue reporting.
Where HelloConversions is ahead
Weberlo's Conversion API guides cover Facebook and Google Ads only, and its directory says server-side data goes back into Meta and Google. Its agencies page mentions syncing with TikTok Ads, without saying what reaches TikTok. For Meta duplicates, its guide asks you to stop other senders, or to send its custom events instead. HelloConversions also covers TikTok's Events API, and its server events are deduplicated against both your Meta and TikTok pixels.
Where HelloConversions is ahead
Every Weberlo plan caps monthly page views, and the two lower plans cap tracked sales too. Lite at $39 covers 10,000 USD in sales a month, and Starter at $119 covers 50,000 USD. HelloConversions charges by GHL contact band, with unlimited event volume on Conversions Plus+. Your traffic, sales and list size decide which bill is lower.
Where Weberlo is ahead
Weberlo can credit a sale by first touch, last touch, a linear split or its AI model, which opens up after 100,000 page views. Switching models keeps your history. Its agency reports also split new from returning buyers, show lifetime value by channel and drill down to single creatives. On the HelloConversions side, revenue sits beside Meta and Google spend, filtered by UTM fields, with no model choice documented. That depth is Weberlo's lead, and it counts most for a store that judges channels by repeat buyers.
A fair look
Weberlo calls itself the Attribution Action Layer. It's a server-side attribution platform that reconciles ad platform, analytics and store revenue into one view. Its homepage speaks to ecommerce owners, performance agencies, SaaS growth teams, affiliate marketers and course teams.
Its integrations directory opens with shopping carts. Shopify and WooCommerce carry a Native Sync label, with BigCommerce and ThriveCart next. GoHighLevel sits under CRM and automation, pitched as tying email sequences and nurture pipelines to final revenue.
Attribution reporting is the base. You can switch views between four attribution models, separate new from returning buyers and see lifetime value by channel. Its homepage calls the AI Ads Agent its flagship. The agent queues Meta ad changes to scale, reduce or pause spend, and nothing syncs until you approve it.
Weberlo suits a Shopify or WooCommerce store, or a media buyer, who wants multi-touch credit by creative. Weighing it as a Hyros replacement? Our guide to Hyros alternatives lays out the other options for GHL.
As of October 22, 2026, Weberlo's pricing page lists four monthly plans. Lite is $39 a month for 20,000 page views and 10,000 USD in tracked sales. Starter is $119 for 100,000 page views and 50,000 USD. Business, at $299, and Enterprise, at $999, track unlimited sales.
Every plan includes all integrations and the AI analytics agent. The page shows no annual price, trial or free plan, and offers a custom plan above 5,000,000 page views. If you track more than 50,000 USD in sales a month, the first published plan that covers it is Business.
Your GHL contact count sets HelloConversions' price, with no charge tied to events, conversions or ad spend. The card below starts at the lowest band. The contact bands on our pricing page run to 80,000 contacts, with a quote above 100,000.
Neither bill is estimated here. Add up your monthly page views and the sales you'd track. Find the Weberlo plan that covers both, then set it beside your contact band.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: Page views and USD sales tracked a month
Monthly prices only. No annual price, trial or free plan is published. Every plan lists all integrations and the AI analytics agent. A custom plan is offered above 5,000,000 page views.
Weberlo pricing as of October 2026. Sources are listed at the end of this page.
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Authorize your GHL account in HelloConversions and choose your stages. While Weberlo still sends leads and purchases to Meta and Google Ads, leave those two events out.
Pick a recent deal with a booked call, a deposit and a balance. Note what Weberlo recorded, then find the same steps in the HelloConversions event log and in Meta's Events Manager.
Weberlo's Meta guide warns that other sources sending the same conversions cause duplicates. So give each lead and purchase event one sender per ad platform. Its guide says switching to its WeberloLead and WeberloPurchase custom events prevents duplicates when you already run a Conversions API setup.
With the deal reconciled, move your other events to HelloConversions. Weberlo can keep running for its model and creative views if your team still reads them. If you cancel, first note the channel and creative figures you'll want as a baseline.
It lists GoHighLevel, but the setup isn't documented. Weberlo's directory has GoHighLevel under CRM and automation, and its server-side conversions guide names it as a direct cart integration. That guide also lists its API, Zapier and Make as other routes, with no GHL instructions. Ask Weberlo to show the connection on your own account.
Weberlo's plans run from $39 to $999 a month, as of October 22, 2026. Lite covers 20,000 page views and 10,000 USD in tracked sales, and Starter at $119 covers 100,000 page views and 50,000 USD. Business and Enterprise track unlimited sales. No trial, free plan or annual price is published.
Not as documented. Its Meta guide sends New Lead and New Purchase events, and its Google Ads setup uses Weberlo Lead and Weberlo Purchase actions. No GHL stage event appears in either guide. HelloConversions sends the GHL stages you pick, such as Booked or Qualified, as conversion events.
Its docs don't show it. Weberlo's Conversion API guides cover Facebook and Google Ads, and its directory gives the 2-way sync label to those two only. Its agencies page does say it syncs with TikTok Ads, so ask Weberlo what that sync sends. On the HelloConversions side, GHL conversions reach TikTok's Events API, deduped with your TikTok pixel.
For attribution reports, it can be. Weberlo publishes its prices, from $39 a month, and offers four attribution models. Hyros quotes its price on a setup call. For GHL, check what reaches your ad platforms: Weberlo documents leads and purchases, and HelloConversions sends the stages you choose. See how Hyros handles GHL for the third option.
Weberlo doesn't publish that. Its server-side guide puts GoHighLevel among the carts that import sales, without naming orders, invoices or transactions. Its Conversions page has Orders, Refunds and Recurring Payments tabs. HelloConversions captures GHL purchases, payments, subscriptions and invoice events for revenue reporting.
This page is written by HelloConversions. Facts about Weberlo come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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