SegMetricsHelloConversions
SegMetrics builds lifetime-value reports from your GoHighLevel data, and its Grow plan sends Meta the previous day's purchases each morning. HelloConversions is the pick for a GHL seller: the pipeline stages you choose reach Meta, Google Ads and TikTok as they happen.
By JJ ReynoldsUpdated
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Short answer
SegMetrics is a reporting tool first. It imports your GoHighLevel contacts and deals and tracks lifetime value. From its Grow plan, it sends the previous day's purchases back to ad platforms daily. If GHL runs your sales, choose HelloConversions. Each pipeline stage you choose goes to Meta, Google Ads and TikTok as it changes. Qualified leads reach them, not only sales.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | SegMetrics |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Active contactsContacts marked active in your email tool, who visited your site, or who have an active purchase, subscription or deal in the last 30 days. Anonymous visitors don't count. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $57/moLaunch, billed monthly, up to 10K active contacts. $48/mo billed annually. |
| Free trial or free plan | 7-day free trial | 14-day trialThe pricing page offers a 14-day free trial on every plan. |
| Many sub-accounts, one login | One login, separate dashboardsEach sub-account connects on its own, with its own dashboards, and you switch between them from one login. The Growth / RevOps plan lists sub-account support. | One sub-account per accountEach account connects one CRM or email tool at a time. Agencies manage each client's own SegMetrics account from the Agency Console, on agency plans for up to 3 client accounts or unlimited. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Grow plan and upPurchases (and optionally leads) attributed to Facebook go out each morning through the Conversions API. The plan condition is the Ad Conversion Feeder, per SegMetrics' pricing page. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Purchases with click IDEach morning, purchases tied to a Google ad click from the last 90 days are sent to an offline conversion action SegMetrics creates for you. Grow plan and up. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Purchases, sent dailyPurchases from the last 24 hours that trace back to a TikTok ad click are sent to your TikTok pixel as PlaceAnOrder, with a hashed email and contact ID. Grow plan and up. |
| Sends hashed customer details | Email, phone, name, city, stateTaken from the GHL contact, hashed with SHA-256 and sent with every event. Sent is not the same as matched: the ad platform decides whether an event matches a person. | Email and name, hashedFacebook purchase events carry hashed email, first name and last name, plus IP address, click ID and the invoice ID as event ID. |
| Imports past GHL data | Reports look back 18 monthsHistorical analysis covers up to an 18-month lookback, for reporting only. Past conversions are not re-sent to ad platforms. | Contacts and dealsOn connect, all historical contacts and deals from your HighLevel pipelines sync. HighLevel gives no tag dates, so SegMetrics uses the date it first saw each tag. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Ad levelThe Advertising Report shows spend, leads, customers, revenue and ROAS by ad account, campaign, ad set or individual ad. |
Facts about SegMetrics as of October 2026. SegMetrics' entry price is Launch, which has no Ad Conversion Feeder. Sending conversions to Meta, Google or TikTok starts on Grow, at $197 a month billed monthly, for up to 10,000 active contacts. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A prospect submits your GHL opt-in
With HelloConversionsNothing goes out until GHL opens an opportunity. If its first stage is one you chose, the event leaves at once. It carries the contact's email, phone, name, city and state, each hashed.
With SegMetricsSegMetrics records the new contact for its reports, with click data from its pixel on your HighLevel pages. With Lead Conversions on, it also sends Meta the leads it attributes to Facebook.
They book a discovery call
With HelloConversionsBooked is a stage like any other. If it's on your list, the move goes to the ad platform as it happens. There's no GHL workflow to build to send it.
With SegMetricsSegMetrics' guides for its Meta, Google and TikTok feeds describe purchases, plus leads for Meta. They don't mention booked calls or pipeline stages.
Your rep qualifies them
With HelloConversionsThe stage change is the trigger, so Qualified leaves when the rep moves the opportunity. In Meta it can land as qualified_lead. In Google Ads it can be an offline conversion.
With SegMetricsThe deal syncs into SegMetrics with the rest of your pipeline data. Conversion Feeder filters what it sends by tags, customer value, products or custom fields. Its feeder docs don't mention stages.
They pay a $300 deposit
With HelloConversionsHelloConversions captures it as a GHL payment for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With SegMetricsWith order and invoice import on, the payment lands in SegMetrics' revenue reports. On Grow and up, the next morning's feed sends purchases it ties to an ad click. How a deposit is valued there isn't documented.
They pay the $700 balance
With HelloConversionsThe $700 and the paid invoice event are captured for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With SegMetricsIt's imported like the first payment, for reporting. The morning feed covers purchases from the previous 24 hours. How a balance is valued there isn't documented.
You refund $100
With HelloConversionsThe refund comes in through the invoice's refunded event, for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With SegMetricsSegMetrics' reports total refunded invoices as Refunds, and a Has not been refunded filter shows revenue without them. None of its Meta, Google or TikTok feed guides mentions refunds. How a partial refund is valued there isn't documented.
Where HelloConversions is ahead
SegMetrics' Meta feed runs every morning with the previous 24 hours of purchases, plus leads if you turn them on. Its feeder docs describe purchases and leads, not pipeline stages. In HelloConversions, your pipeline is the trigger. Move an opportunity into Booked or Qualified. If that stage is on your list, Meta's Conversions API gets the event right then.
Where HelloConversions is ahead
SegMetrics' Ad Conversion Feeder, which sends conversions back to ad platforms, starts at Grow. As of October 2026, Grow costs $197 a month, billed monthly, at up to 10,000 active contacts. Launch, at $57, doesn't include the feeder. On the HelloConversions side, Conversions Plus+ is the entry plan, and Meta's Conversions API comes with it. Both prices rise with contacts, counted differently, so price the plan that sends conversions on each side.
Where HelloConversions is ahead
On Grow and up, SegMetrics' TikTok feed sends purchases from the last 24 hours that trace back to a TikTok ad click. They go as PlaceAnOrder events. Its Facebook purchase events carry a hashed email, first name and last name. HelloConversions maps GHL events to TikTok's Events API, with events such as SubmitForm and CompletePayment. Every HelloConversions event carries six details from the GHL contact after SHA-256 hashing: email, phone, first name, last name, city and state. Sent isn't matched: the platform decides who an event belongs to.
Where HelloConversions is ahead
On Grow and up, SegMetrics' Google feed sends purchases tied to a Google ad click from the last 90 days. It runs each morning, into an offline conversion action it creates for you. HelloConversions sends Google Ads GCLID-matched offline conversions, and enhanced conversions built from hashed contact details. A chosen stage, such as Qualified, can go there as its own conversion. Google Ads then gets qualified leads as well as sales.
Where SegMetrics is ahead
On connect, SegMetrics imports all contact and deal information from your HighLevel pipelines, and its guide states no time limit. Every plan tracks lifetime value, and Grow adds customer journey tracking. On the HelloConversions side, the lookback for reports tops out at 18 months. That history matters most to a course or coaching business that judges an ad by its buyers' upgrades and renewals.
A fair look
SegMetrics is a marketing attribution and reporting platform. It ties leads and purchases to revenue and lifetime value across ads, email and funnels. Its HighLevel page says it shows lifetime value by offer and cohort, counting repeat purchases, upgrades and renewals.
You sign in to HighLevel from SegMetrics and pick one sub-account, then add the SegMetrics pixel to all your HighLevel pages. On connect, it imports all contact and deal information from your pipelines. HighLevel gives it no tag dates, so past tags take the date you first connect. HighLevel orders and invoices come in too, if you switch that on.
The reports go deep. Its Advertising Report shows spend, leads, customers, revenue and ROAS by ad account, campaign, ad set or ad. From Grow up, a dashboard can put its attribution models side by side: Any Page View, First Visit, Opt-in and Purchase. Launch keeps one fixed model and has no custom dashboards.
SegMetrics suits a coach or course seller who judges ads by what a buyer is worth months later. It also turns up as a pick in our Hyros alternatives guide, next to other reporting tools.
As of October 2026, SegMetrics lists three plans at up to 10,000 active contacts. Billed monthly, Launch is $57 a month, Grow $197 and Scale $397, or $48, $164 and $331 a month billed annually. Enterprise is quoted, for companies over $10 million a year in revenue. Every plan has a 14-day free trial, and prices rise as your active contacts grow.
The Ad Conversion Feeder starts at Grow, so $197 is the entry point for sending conversions back to ad platforms. SegMetrics counts a contact as active if it meets one test in the last 30 days. It was active in your email tool, visited your site, or had a purchase, subscription or deal.
HelloConversions counts every contact in your GHL account, not only active ones. You'll find the smallest band on the card below. Published bands run up to 80,000 contacts on the HelloConversions price list. Past 100,000, the price is quoted.
Neither bill is lower by default. A large GHL list where few contacts are active in a month can cost less on SegMetrics' count. Price both for your own account, using Grow on the SegMetrics side if conversions must go back to ad platforms.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: active contacts
Prices rise with the number of active contacts. The Ad Conversion Feeder, which sends purchases back to ad platforms, starts at Grow. Every plan has a 14-day free trial.
SegMetrics pricing as of October 2026. Sources are listed at the end of this page.
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Link your GHL sub-account to HelloConversions and map Booked and Qualified, which SegMetrics' feed guides don't describe. Leave its purchase feed running for now.
Take one recent deal. The next morning, look for SegMetrics' purchase in Meta's Events Manager. Then open the HelloConversions event log for the deal's stage events, and its revenue reports for the payments.
When you move purchases across, first switch off the matching conversion setting in SegMetrics. If both tools send the same purchase to Meta, the sale can be counted twice.
If you keep SegMetrics only for lifetime value, Launch includes LTV tracking and leaves out the feeder you no longer use. Launch has one fixed attribution model, so stay on Grow if you compare models.
You sign in to HighLevel from SegMetrics and pick one sub-account. Agency accounts can't connect. It imports contacts and deals from your pipelines, plus orders and invoices if you choose. The SegMetrics pixel goes on all your HighLevel pages. Its guide says opt-ins on HighLevel forms embedded on other platforms can't currently be tracked.
As of October 2026, billed monthly, Launch is $57 a month, Grow $197 and Scale $397. Billed annually, they're $48, $164 and $331 a month. Prices rise with active contacts, and sending conversions back to ad platforms needs Grow or Scale.
It's the SegMetrics feature that sends conversions back to Facebook, Google, TikTok and Bing every day. You can filter what it sends by tags, customer value, products purchased or custom fields. The pricing page lists Conversion Feeder on Grow and Scale, not Launch.
Not according to its feed guides. Its Meta feed sends the previous 24 hours of purchases each morning, plus leads if you turn them on. Conversion Feeder filters by tags, value, products or custom fields. HelloConversions sends Booked, Qualified or any other GHL stage you choose when it happens.
Each SegMetrics account connects one HighLevel sub-account, so each client has its own account. The Agency Console manages all client accounts from one place. As of October 2026, its agency plans are $197 a month for up to 3 client accounts and $397 for unlimited. Standard also lists $15 per 10k active contacts, and Unlimited $20. In HelloConversions, every GHL sub-account gets its own data and dashboards, with sub-account support listed on Growth / RevOps.
Yes. Its lifetime-value reports carry on while HelloConversions sends your events. Just switch off each SegMetrics feed setting that HelloConversions replaces, so no purchase arrives twice.
This page is written by HelloConversions. Facts about SegMetrics come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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