HubSpotHelloConversions
HubSpot's ad events and revenue reports work from HubSpot forms, lifecycle stages and deals, so your GoHighLevel data has to be in HubSpot first. If you sell through GHL, add HelloConversions instead: it sends the pipeline stages you choose to Meta, Google Ads and TikTok.
By JJ ReynoldsUpdated
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Short answer
A GoHighLevel business doesn't need HubSpot to feed its sales results to its ads. HubSpot's conversion events trigger on HubSpot forms, lifecycle stages and page views, so the data would have to live in HubSpot. HelloConversions sends the GHL stages you choose to Meta, Google Ads and TikTok, and captures GHL payments for revenue reporting. Choose HubSpot if you're moving your CRM there or want five attribution models.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | HubSpot |
|---|---|---|
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Campaign level, Pro and upRevenue from deals, the closed-won amounts of attributed deals, is an extra ads metric from Professional. Ad set and ad drill-downs exist, but revenue there isn't documented. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Starter and up, fixed valueLifecycle stage changes sync through Google's enhanced conversions, matched by GCLID or hashed contact data. HubSpot says the deal amount option is no longer available. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Starter plan and upSyncs lifecycle stage changes, HubSpot form submissions and page views. Lifecycle data syncs only for contacts who interacted with your lead generation campaigns. Starter includes 5 events. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Starter plan and upLifecycle stage changes and HubSpot form submissions go to TikTok through the Events API. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Sync status and errorsThe Events tab shows each conversion event's sync status, with error messages and fix guidance. HubSpot Support can pull event syncing logs only when there's an error. |
| Sends hashed customer details | Email, phone, name, city, stateTaken from the GHL contact, hashed with SHA-256 and sent with every event. Sent is not the same as matched: the ad platform decides whether an event matches a person. | Email and phone, you chooseYou pick the fields per event. Meta takes click ID, email and phone. Google adds address and hashes with SHA-256. TikTok lists email, phone and name. |
| Choice of attribution model | UTM/source reportingRevenue and leads break out by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. No multi-touch or selectable attribution models are documented. | 5 models, Professional and upFirst touch, last touch, linear, time decay and empirical. Contact create attribution starts at Professional. Deal create and deal revenue attribution need Enterprise. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $20/mo per seatMarketing Hub Starter list price per Core Seat, with 1,000 marketing contacts and 5 ad conversion events. The pricing page showed a lower Starter offer for new customers. |
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Seats and marketing contactsEach tier has a base price with seats and marketing contacts included. More marketing contacts are billed in blocks, and going over your tier is billed immediately. |
| Setup help | Done-for-you: annual or add-onThe HelloConversions team implements it on request, included on annual payment plans or added to any plan. Expert Install is listed at $997 one-time. | Required paid onboarding, Pro+Professional carries a $3,000 one-time required onboarding fee and Enterprise $7,000. Starter has none. |
Facts about HubSpot as of October 2026. HubSpot's prices are for Marketing Hub, a full CRM and marketing suite with seats included. HelloConversions works with GoHighLevel only, so its price is added to your GHL plan. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A new lead submits a GHL form
With HelloConversionsThe GHL form submission is captured and can go to Meta, Google Ads and TikTok as a Lead event. It carries the contact's email, phone and name, hashed with SHA-256.
With HubSpotHubSpot's conversion events can trigger on a form submission. HubSpot says non-HubSpot form submissions can't be synced with Meta, and a GHL form is a non-HubSpot form.
A call is booked in GHL
With HelloConversionsIf Booked is one of your chosen stages, it's sent as the opportunity moves there. There's no GHL workflow or webhook to build.
With HubSpotThe booking moves a GHL opportunity, not a HubSpot lifecycle stage. HubSpot's conversion event articles don't cover bringing GHL stage changes across.
Sales qualifies the lead (SQL)
With HelloConversionsWhen the opportunity reaches Qualified, Meta can get a qualified_lead event and Google Ads an offline conversion. TikTok can get it too.
With HubSpotIn HubSpot, this step would be a lifecycle stage change, which syncs to Meta, Google and TikTok from Starter. Meta takes lifecycle data only from contacts who interacted with your lead generation campaigns.
The buyer sends a $300 deposit
With HelloConversionsThe $300 is captured as a GHL payment for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With HubSpotHubSpot's ads revenue is the Amount on closed-won HubSpot deals, an extra metric from Professional up. A deposit taken in GHL has no documented route into it.
$700 clears the balance
With HelloConversionsThe second payment and its paid invoice event go into revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With HubSpotA second GHL payment has no documented route into HubSpot either. At Google, HubSpot's native lifecycle events carry a fixed value, and HubSpot describes a custom developer setup for actual deal amounts.
A $100 refund goes out
With HelloConversionsGHL's refunded invoice event is captured for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With HubSpotHubSpot's ad conversion and ads reporting articles don't mention refunds. How a partial refund would change what HubSpot sent isn't documented.
Where HelloConversions is ahead
In HubSpot, a Meta conversion event starts from a form submission, a lifecycle stage change or a page view. Lifecycle stages sit on HubSpot contacts, and HubSpot says non-HubSpot forms can't be synced with Meta. HelloConversions authorizes your GHL account by one-click OAuth. GHL form submissions can go out as Lead events, and the pipeline stages you pick go to Meta's Conversions API, Google Ads and TikTok.
Where HelloConversions is ahead
HubSpot's revenue from deals is an extra ads metric on Marketing Hub Professional and up. It adds up closed-won deal amounts, and a deal counts only when its contact is in the default Customer lifecycle stage. Every HelloConversions plan includes six dashboards. Its Marketing Efficiency dashboard sets your GHL sales total beside your Meta and Google spend and tracks MER.
Where HelloConversions is ahead
HubSpot's Events tab shows each conversion event's sync status, with error messages and guidance on fixing them. HubSpot says its Support team can pull event syncing logs only when there's an error. The HelloConversions delivery log lists every send: where it went, the event type and parameters, and the platform's response status. A Matched status in that log says the platform accepted the event. It doesn't prove the person was matched.
HubSpot syncs lifecycle stage changes to Google through enhanced conversions, matched by GCLID or hashed contact data. It says these events use a fixed value. For actual deal amounts, HubSpot says a developer can build a custom setup with workflows and Google's Offline Conversions API. HelloConversions sends GHL conversions as a Google Ads offline conversion import matched by GCLID, plus enhanced conversions with hashed customer data. Neither tool documents how a deposit plus a balance is valued at Google.
Where HubSpot is ahead
HubSpot's attribution reports compare five models: first touch, last touch, linear, time decay and empirical. Contact create attribution starts at Professional, and Enterprise adds deal create and deal revenue attribution. HelloConversions breaks revenue out by UTM source, campaign, medium and content, and documents no choice of model. That depth matters most to a marketing team that weighs many touches per sale and already keeps its funnel in HubSpot.
A fair look
HubSpot is a CRM and marketing platform. Its ads tool creates, tracks and optimizes campaigns and reports the leads and ROI its ads generate. From Marketing Hub Starter, ad conversion events send lifecycle stage changes and HubSpot form submissions to Meta, Google and TikTok. HubSpot's help articles add LinkedIn Ads as a destination for lifecycle stage changes.
The ads tool also counts closed-won deals for each campaign, from data already in the CRM. Cost per deal and revenue from deals are extra metrics on Professional and up. Attribution reports, also from Professional, compare five models, and Enterprise adds deal revenue attribution.
All of it reads HubSpot's own records. In ads reports, a deal counts only if its contact is in HubSpot's default Customer lifecycle stage. Meta takes lifecycle data only from contacts who interacted with your lead generation campaigns. HubSpot is the right pick for a team moving its pipeline into HubSpot. To weigh other tools, see the comparison hub.
As of October 22, 2026, HubSpot's product catalog lists Marketing Hub Starter from $20 a month per Core Seat. That includes 1,000 marketing contacts and 5 ad conversion events. Professional starts at $890 a month with 3 Core Seats and 2,000 marketing contacts, plus a $3,000 one-time required onboarding fee. Enterprise starts at $3,600 a month, billed annually, with $7,000 of required onboarding.
Those prices buy a whole CRM and marketing suite, not only ad tracking. Starter sends conversion events, but its ads attribution shows only the last ad interaction. Cost per deal, revenue from deals and attribution reports start at Professional.
HelloConversions works with GoHighLevel only, so its price is added to the GHL plan you already pay for. It follows your GHL contact count, and the lowest band is on the card below. The pricing page publishes bands up to 80,000 contacts and quotes accounts above 100,000.
So the real comparison is what you'd move. Getting HubSpot's revenue reports means paying for the suite and putting your contacts, forms and deals in it. Adding HelloConversions leaves your GHL pipeline where it is.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: seats and marketing contacts
List prices from HubSpot's catalog. More marketing contacts are billed in blocks, and going over your tier is billed immediately. The pricing page also showed a limited-time Starter offer for new customers. Free tools include the ads tool but not ad conversion events to Meta, Google or TikTok.
HubSpot pricing as of October 2026. Sources are listed at the end of this page.
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Authorize your GHL account in HelloConversions and choose the stages that count as conversions. Connecting takes about 90 seconds. Expect to spend longer picking the stages and testing them. If HubSpot already sends conversion events for some contacts, leave them running for now.
Move one real opportunity from opt-in to paid. Then find each step in the HelloConversions log and in Meta, Google Ads and TikTok. Note which payments landed in revenue reporting.
If HubSpot also syncs conversion events, a HubSpot lifecycle event and a GHL stage can stand for the same step. If both go to Meta, one person can count twice. Switch off the HubSpot event before HelloConversions sends that stage.
HelloConversions sends to Meta, Google Ads and TikTok and reports by UTM, so LinkedIn conversion events and multi-touch models stay a HubSpot job. If those were never why you looked at HubSpot, your GHL pipeline can stay where it is.
Not directly, as HubSpot documents them. Its conversion events trigger on HubSpot forms, lifecycle stage changes and page views, and its help articles on them don't mention GoHighLevel. Your GHL contacts and stages would first need syncing into HubSpot. HelloConversions reads GHL forms and stages directly, through one-click OAuth.
Marketing Hub Starter and up. As of October 22, 2026, Starter includes 5 ad conversion events, Professional 50 and Enterprise 100. A paid Ads Limit Increase adds more. HubSpot's free tools include the ads tool and ad reporting, but not conversion events to Meta, Google or TikTok.
Not for lifecycle stage events. HubSpot says native Google Ads lifecycle stage events use a fixed value, and the Use the Deal amount option is no longer available. It points to another route for actual deal amounts: a developer-built setup using HubSpot workflows and Google's Offline Conversions API. Events match by GCLID or by hashed contact data such as email, phone or address.
Attribution reports start at Marketing Hub Professional, listed at $890 a month plus a $3,000 one-time onboarding fee as of October 22, 2026. That plan covers contact create attribution. Deal create and deal revenue attribution need Enterprise, from $3,600 a month billed annually, with $7,000 of onboarding.
Only if you want HubSpot as your CRM anyway. Its five attribution models work on HubSpot contacts and deals. If GHL stays your CRM, HelloConversions sends your stages to Meta, Google Ads and TikTok. Its reports also weigh your GHL sales total against Meta and Google spend.
This page is written by HelloConversions. Facts about HubSpot come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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