Wicked ReportsHelloConversions
Wicked Reports' GoHighLevel integration imports your leads, and its sales come from order systems you connect, such as Stripe or Shopify. If you sell through GHL, HelloConversions fits better: your chosen stages go out as they change, and GHL payments are captured for revenue reporting.
By JJ ReynoldsUpdated
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Short answer
Leads. Wicked Reports' HighLevel integration imports leads, and sales come from order systems you connect, such as Stripe or Shopify. Its Meta sales events cover listed carts, not HighLevel, though a developer could use its API, listed on Scale and up. If you sell through GHL, choose HelloConversions. It captures GHL payments for revenue reporting and sends chosen stages as they change. Repeat-buyer stores may prefer Wicked's LTV reports.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Wicked |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Annual revenue bandYour band is your last 12 months of gross revenue. If you cross into a new band, the price changes at your next renewal. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $499/moMeasure, in the $0–$2.5M annual revenue band. The billing term is not stated. |
| Free trial or free plan | 7-day free trial | Not publishedThe pricing page lists no free trial or free plan. Wicked's site describes a performance-based offer instead. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Private token, leads dailyYou paste a HighLevel Private Integration Token and Location ID into Wicked. New leads are pulled each morning at about 2am EST. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Via a separate order systemThe HighLevel integration imports leads. Sales and revenue come from the order systems you authorize separately. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | Leads, sales via listed cartsLead events work with HighLevel and are sent every 10 minutes. Sales events need a supported cart, such as Shopify or Keap, or Wicked's API. |
| Dedupes with the browser pixel | Yes, Meta and TikTok pixelsServer events are deduplicated against Meta and TikTok browser pixel events. The mechanism, such as a shared event ID, and any Google Ads deduplication are not documented. | Manual: match pixel eventIDWicked sends the order ID (sales) or an email-based ID (leads) as event_id. Your Meta pixel's eventID must use the same value for deduplication to work. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Upload history per eventConversion Upload History lists each Meta event's name, value, date, pixel ID and event ID, and confirms the send succeeded. Google uploads show a status, such as Pending. |
| Choice of attribution model | UTM/source reportingRevenue and leads break out by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. No multi-touch or selectable attribution models are documented. | 4 modelsFirst Click, Last Click, U-Shaped (40/20/40) and Linear in Wicked 2.0, over the 90 days before each sale. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Ad levelThe Attribution Report breaks ad spend, attributed revenue and ROAS down from channel to campaign, ad set and ad. |
Facts about Wicked Reports as of October 2026. Wicked's prices shown here are for its lowest band, $0 to $2.5M of annual revenue. Higher bands cost more. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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The lead opts in on a GHL form
With HelloConversionsHelloConversions picks up the GHL form submission itself. As a Lead event, it can reach Meta, Google Ads and TikTok. Hashed copies of the contact's email, phone, name, city and state ride along.
With WickedWicked's HighLevel import pulls the previous day's new leads at about 2am EST. Separately, its Leads CAPI sends the leads it captures to Meta every 10 minutes. Lead opt-ins with a GCLID can go to Google Ads in its daily upload.
A discovery call is booked
With HelloConversionsMoving the opportunity to Booked sends that stage, as long as you chose it. There's no GHL workflow or webhook to build.
With WickedWicked can log a booked call as a custom conversion, pushed in by Zapier, HTTP Post, CSV or its API, on Maximize and up. Its guides don't say a booked call reaches Meta or Google Ads.
The deal is marked Qualified
With HelloConversionsOnce the rep puts the deal in Qualified, that stage is sent. It can land in Meta as qualified_lead, in TikTok as Contact, and in Google Ads as an offline conversion.
With WickedCustom conversions cover non-purchase steps like this one, pushed in the same way. Wicked's Meta sales guide lists Purchase, Lead or a supported custom event, and names no pipeline stage.
$300 is paid as a deposit
With HelloConversionsThe payment is captured from GHL for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With WickedWicked's revenue comes from an order system you connect, such as Stripe, not from its HighLevel import. Its Meta sales events cover Shopify, Keap, PayPal and other listed carts, or its API, an option from Scale up. How a deposit is valued there isn't documented.
They pay off the $700
With HelloConversionsGHL marks the invoice paid, and that event is captured for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With WickedPaid through a connected order system, the balance is pulled like any other order. From a cart on Wicked's Sales CAPI list, it goes to Meta with its order value. Stripe and HighLevel aren't on that list. How a deposit and a balance on one deal are handled isn't documented.
$100 of it is refunded
With HelloConversionsHelloConversions captures GHL's refund event on the invoice, for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With WickedOrders sent to Wicked's API can be marked as refunds with an IsRefund field, and its pricing page lists API integrations from Scale up. Its Meta sales guide doesn't mention refunds. How a partial refund is valued there isn't documented.
Where HelloConversions is ahead
Wicked's HighLevel integration brings in leads. Its HighLevel guide says sales and revenue arrive once you authorize your order systems, and its integrations page names Stripe and Shopify among them. HelloConversions captures GHL purchases, payments, subscriptions and invoices, paid and refunded, for revenue reporting. Its Marketing Efficiency dashboard sets that revenue against Meta and Google ad spend. If your GHL payments run through Stripe, ask Wicked to show one reaching its reports.
Where HelloConversions is ahead
HighLevel is on Wicked's Leads CAPI list, and those leads go to Meta every 10 minutes. Sales follow a different list. Wicked says its Sales CAPI is currently only available for Shopify, WooCommerce, ThriveCart, Magento 2, Keap, PayPal, ClickFunnels 2.0 or its API. HighLevel and Stripe aren't on it. A developer could send GHL sales through the API, which Wicked's pricing page lists from the Scale plan up. HelloConversions maps GHL events, purchases included, to Meta's Conversions API.
Where HelloConversions is ahead
Wicked's Meta and Google guides name lead opt-ins and attributed sales, and neither says a pipeline stage can be sent. On Maximize and up, Wicked can log a booked call as a custom conversion for its reports. Its Google offline conversions go once a day, starting the day after you save the setup. With HelloConversions, Booked, Qualified or any stage you choose is sent as the opportunity moves. It can go to Meta, Google Ads and TikTok. If stage events matter to you, ask Wicked whether a GHL stage can be sent.
Where HelloConversions is ahead
As of October 2026, Wicked's Measure plan is $499 a month in its lowest band, $0 to $2.5M of annual revenue. The bill tracks your last 12 months of gross revenue, and its pricing page lists no free trial. HelloConversions prices by GHL contact band, and it has a free trial. Revenue and contacts measure different things, so run your own numbers on each.
Where Wicked is ahead
Wicked's Advanced Signal sends Meta separate purchase events for new and repeat customers, Purchase_NC and Purchase_RC. Campaigns can then optimize toward new buyers. It costs +$199 a month on Measure and Scale, and comes with Maximize and Enterprise. It uses the same cart list as Wicked's Sales CAPI, which leaves out HighLevel and Stripe. The other way in is its API, and API integrations start on Scale. HelloConversions documents no new-customer or repeat-customer event for Meta. For a store whose growth depends on first orders, that signal is Wicked's clear lead.
A fair look
Wicked Reports is click-based attribution software. It credits each order to the click that led to it and sorts new customers from repeat ones. Its integrations page lists Shopify, Stripe, BigCommerce and Amazon among the systems it pulls revenue from. Enterprise is pitched at $50M+ brands.
For GoHighLevel, you paste a sub-account's Private Integration Token and Location ID into Wicked. An agency-level token won't work. On connect, Wicked pulls all your historical leads from HighLevel. After that, it picks up the previous day's new leads each morning at about 2am EST. Sales and revenue arrive once you authorize your order systems.
The reports are the draw. Every plan includes cohort and lifetime-value reports with lifetime lookback. The Attribution Report breaks spend, attributed revenue and ROAS down to the campaign, ad set and ad. You can read it under First Click, Last Click, U-Shaped or Linear. That suits an ecommerce brand with repeat buyers and a media buyer who works ad by ad. For another attribution suite set against a GHL account, see our Hyros comparison.
As of October 2026, Wicked's pricing page shows three plans for the $0 to $2.5M annual revenue band. Measure is $499 a month, Scale $699 and Maximize $999. Enterprise starts at $4,999 and is aimed at $50M+ brands. Higher revenue bands cost more and sit behind the page's slider.
Your band comes from your last 12 months of gross revenue. Cross into a new band, and the price changes at your next renewal. The page shows monthly prices and states no billing term. Advanced Signal and the 5 Forces AI add-on are +$199 a month each on Measure and Scale.
No free trial or free plan is listed. Wicked's site describes a performance-based offer in its place. Ask for the written terms before you count on it.
On the HelloConversions side, the number to know is your GHL contact count. Sending more events, or spending more on ads, doesn't move the price. The card below shows its lowest band. Bands on its price list go up to 80,000 contacts. Above 100,000, you get a quote.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: annual revenue band
Prices rise with each revenue band, set by your last 12 months of gross revenue. The billing term is not stated. Advanced Signal (Meta CAPI) and 5 Forces AI are +$199/month each on Measure and Scale, and included in Maximize and Enterprise.
Wicked Reports pricing as of October 2026. Sources are listed at the end of this page.
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Connect HelloConversions by OAuth to the sub-account whose token Wicked already holds, then choose your stages. Wicked's token stays where it is. Hold back any event Wicked already sends to Meta or Google Ads.
Take a recent deal that closed with a deposit and a balance. Wicked's Conversion Upload History shows what it sent to Meta for that buyer. Set it beside the HelloConversions sent-event log, then check that both payments landed in the revenue dashboards.
Meta dedupes Wicked's events only when your pixel's eventID matches the event_id Wicked sends: the order ID for sales, an email-based ID for leads. Before HelloConversions takes over an event, switch that event off in Wicked. One purchase from two senders can show Meta two sales.
Once the deal reconciles, turn off Wicked's Leads CAPI and Google sends for each event HelloConversions now owns. If you still want its cohort reports or Advanced Signal, check which plan carries them. Wicked's pricing FAQ says plan changes take effect in the next billing cycle.
A Private Integration Token from the sub-account itself, plus its Location ID. Wicked's guide says an agency-level token won't work, so each sub-account connects with its own token. After that, Wicked pulls your historical leads, then the previous day's new leads each morning at about 2am EST.
Through an order system you connect, such as Stripe. Its HighLevel integration imports leads, and its HighLevel guide says sales and revenue come once you authorize your order systems. Wicked's integrations page names Stripe and Shopify among them. If your GHL payments run through Stripe, ask Wicked to show one arriving. HelloConversions captures GHL payments and invoices for revenue reporting.
Not from HighLevel directly. Its Sales CAPI covers Shopify, WooCommerce, ThriveCart, Magento 2, Keap, PayPal, ClickFunnels 2.0 and its own API. HighLevel is on its Leads CAPI list instead, which checks your CRM for new leads every 10 minutes. A developer could post GHL sales to Wicked's API, and its pricing page lists API integrations from Scale up.
Because each plan is sold by annual revenue band. As of October 2026, Measure is $499 a month in the $0 to $2.5M band, based on your last 12 months of gross revenue. Higher bands cost more, and a new band applies at your next renewal. No free trial is listed.
Yes, for deduplication. Wicked sends the order ID as event_id for sales, and an email-based ID for leads. Your Meta pixel's eventID has to use the same value. HelloConversions dedupes its server events against your Meta and TikTok pixels, and doesn't document how.
Yes, if repeat orders drive your growth. Every Wicked plan has cohort and lifetime-value reports, and Advanced Signal tells Meta which purchases come from new or repeat customers. HelloConversions has a Lead LTV dashboard on every plan, but documents no new-customer or repeat-customer event for Meta.
This page is written by HelloConversions. Facts about Wicked Reports come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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