LeadJourneyHelloConversions
LeadJourney's GoHighLevel app reads your pipeline and paid invoices, and its price climbs with the ad spend it tracks. If you sell through GHL and plan to scale ads, pick HelloConversions: its bill follows your GHL contact count, and your conversions reach TikTok today.
By JJ ReynoldsUpdated
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Short answer
If you sell through GHL and plan to grow ad spend, HelloConversions is the pick. LeadJourney's GHL app is native, with OAuth, a trigger per stage, invoices and orders, and Meta and Google conversions on every plan. But its price follows tracked ad spend, while HelloConversions prices by GHL contacts. It also sends GHL conversions to TikTok's Events API now. Choose LeadJourney for six attribution models and GHL write-back.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | LeadJourney |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Tracked ad spendAdvertiser plans follow monthly spend across connected ad accounts. Agency plans follow managed spend plus the leads and sales generated. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | €129/moLaunch, billed monthly, up to €5,000 spend a month. €103/mo billed yearly. In USD, Launch is $139/mo billed monthly. |
| Free trial or free plan | 7-day free trial | 14-day trialEvery feature unlocked, no credit card required. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Native OAuth appAuthorize one GHL location with OAuth, with no API keys. LeadJourney reads records and receives webhook events. Its tracking script still goes on your funnels. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Trigger per stage in the appA trigger maps an opportunity change, optionally to one stage value, onto a conversion type. Mapped events go out through the ad postbacks you set up. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Invoices and ordersThe GHL page says invoices and orders are read with amount, currency and payment status. The help-center setup lists contact, opportunity, appointment and form triggers. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Listed as coming soonThe GHL page and the integrations directory list TikTok Ads as coming soon. One return-path line on the GHL page names the TikTok Events API. |
| Sends hashed customer details | Email, phone, name, city, stateTaken from the GHL contact, hashed with SHA-256 and sent with every event. Sent is not the same as matched: the ad platform decides whether an event matches a person. | Email, phone, name (Meta)Meta events carry hashed email, phone and name, plus the click ID (fbc), browser ID (fbp), IP and user agent. Google Ads matches on gclid, with hashed email or phone as a fallback. |
| Choice of attribution model | UTM/source reportingRevenue and leads break out by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. No multi-touch or selectable attribution models are documented. | 6 modelsLast click (the default), first click, linear, time decay, U-shaped and progressive, switchable per report. Conversion windows run from 1 day to lifetime. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Ad levelROAS and cost per paid invoice by channel, campaign, ad set and creative, on collected GHL revenue, per the GHL page. |
Facts about LeadJourney as of October 2026. LeadJourney publishes its prices in euros, before VAT. HelloConversions prices in US dollars. Neither figure has been converted. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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The buyer fills in your GHL opt-in form
With HelloConversionsHelloConversions captures the form submission. Meta can get it as lead, Google Ads as generate_lead and TikTok as SubmitForm, with the contact's details hashed.
With LeadJourneyLeadJourney's guide adds a hidden lj_click_id field to each GHL form, since its script can't read forms inside an iframe. A form submission trigger then records the opt-in as a conversion.
They pick a time on your GHL calendar
With HelloConversionsWhen the opportunity reaches your Booked stage, and Booked is one you chose, HelloConversions sends it. It goes out mapped to an event on each ad platform.
With LeadJourneyAn appointment trigger maps the booking onto a conversion type. Mapped events go out through the ad postbacks you've already set up.
Your rep moves them to Qualified
With HelloConversionsQualified can reach Meta as qualified_lead, Google Ads as an offline conversion and TikTok as a Contact event.
With LeadJourneyAn opportunity trigger can watch for one stage value, such as Qualified. Its GHL page says you choose which stages go back to the ad platforms.
A $300 deposit is paid in GHL
With HelloConversionsGHL records the $300 payment, and HelloConversions captures it for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With LeadJourneyIts GHL page says invoices and orders are read with amount, currency and payment status. Paid invoices go back to the ad platforms with the amount attached. How a deposit is valued there isn't documented.
The $700 balance clears the invoice
With HelloConversionsBoth GHL payments, plus the paid invoice, now sit in revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With LeadJourneyOnce GHL marks the invoice paid, the page says the amount goes back to the platform that produced the click. How a balance is valued there isn't documented.
You refund $100
With HelloConversionsThe refunded invoice event lands in revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With LeadJourneyNeither LeadJourney's GHL page nor its setup guide mentions refunds. How a partial refund is valued on ad platforms isn't documented.
Where HelloConversions is ahead
LeadJourney's plans follow the marketing spend it measures in your connected ad accounts. Launch covers up to €5,000 a month, Starter up to €15,000 and Growth up to €50,000. Agency plans count managed spend plus the leads and sales generated. On HelloConversions, your GHL contact count sets the price, and raising ad spend leaves it where it is. That price still climbs as your list grows, so weigh both meters against your own numbers.
Where HelloConversions is ahead
HelloConversions sends GHL conversions, including the stages you choose, to TikTok's Events API today. LeadJourney's integrations directory tags TikTok Ads as Soon, and its GHL page lists it under Coming soon. Its help center has ad-platform guides for Google, Meta, LinkedIn, Bing, X, Reddit and ChatGPT Ads, but none for TikTok. The exception is one return-path line on the GHL page that names TikTok's Events API. Ask LeadJourney whether TikTok is live for your account before you plan around it.
Every HelloConversions event carries the GHL contact's email, phone, first and last name, city and state, hashed with SHA-256. LeadJourney's Meta page lists hashed email, phone and name, plus the click ID (fbc), browser ID (fbp), IP and user agent. For Google Ads, it matches on the gclid and falls back to hashed email or phone. So HelloConversions adds city and state, and LeadJourney adds browser and click IDs. Sending a field isn't the same as matching a person.
Where LeadJourney is ahead
LeadJourney reports can credit a sale by last click, first click, linear, time decay, U-shaped or progressive, and switching never changes the recorded data. ROAS and cost per paid invoice break out by channel, campaign, ad set and creative, on collected revenue. On every agency plan, and on advertiser plans from Growth, it also writes attribution back into GHL. First touch, last touch, campaign, ad and click ID land on contacts and opportunities, with a tag per source channel. HelloConversions breaks revenue out by UTM and sets total sales beside Meta and Google spend. It documents no model choice and no write-back. An agency whose reps want each lead's source on the GHL record gets that from LeadJourney.
A fair look
LeadJourney is an EU-hosted attribution platform. Its script goes into the tracking code of each GHL funnel, then it follows every contact to the paid invoice. Its GoHighLevel page and FAQ speak to GHL agency owners.
The GHL side is native. You authorize one GHL location with no API keys, and each sub-account gets its own workspace. Triggers turn contact, opportunity, appointment and form events into conversions, with an optional stage filter. On every plan, paid invoices go to Meta's Conversions API, to Google Ads as offline imports on gclid, and to LinkedIn and Microsoft Ads. Its page says there's no GHL workflow to maintain for this.
Data is processed and stored in the EU, under a data processing agreement. Its Meta events share an event ID with the pixel, so Meta counts each conversion once. Its API Postbacks log opens the raw payload of each send and can retry every errored one in bulk. Every plan starts with a 14-day trial, and no credit card is needed.
LeadJourney fits an agency or EU business that buys LinkedIn or Microsoft Ads and wants each lead's source on the GHL record. To set more tools side by side, open the comparison hub.
As of October 2026, LeadJourney's pricing page lists euros among five currencies, before VAT. Its advertiser plans follow your tracked marketing spend, measured each month from your connected ad accounts. Billed monthly, Launch is €129 for up to €5,000 of spend, and Scale is €799 for up to €100,000. Yearly billing takes 20 percent off.
Outgrow your band and nothing is charged automatically. The page says tracking keeps running and its team contacts you about a plan that fits. On advertiser plans, an add-on gives €5,000 more tracked spend for €49 a month, month to month. Agency plans start at €399 a month and follow managed spend plus leads and sales. Their own add-on adds €50,000 of spend for €199 a month.
HelloConversions prices in dollars, by the contacts in your GHL account. More ad spend or more events won't change it. The card below shows the lowest band, and every band up to 80,000 contacts has a published price. Above 100,000 contacts, the price is quoted.
No currency is converted here, and neither bill is estimated. A GHL account whose ad budget climbs while its list stays flat keeps a steady HelloConversions bill. One whose list grows fast on modest spend moves up HelloConversions bands instead.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: Tracked marketing spend per month (agency plans: managed spend plus leads and sales)
Prices in EUR, excluding VAT. The page also shows USD, GBP, CAD and AUD (Launch is $139/month billed monthly in USD). Yearly billing saves 20 percent. Affiliate plans are priced separately.
LeadJourney pricing as of October 2026. Sources are listed at the end of this page.
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Leave LeadJourney's GHL triggers and postbacks running. Authorize HelloConversions through its GHL connection and choose your stages. Connecting takes about 90 seconds, while defining and testing events takes longer. At first, switch on only TikTok and the events LeadJourney doesn't send.
Use a deal that starts after you connect, because HelloConversions doesn't re-send older conversions. LeadJourney's API Postbacks log shows each send's status and raw payload. The HelloConversions delivery log shows the destination, event type, parameters and response status. Matched there means the platform accepted the event, not that it credited the sale.
If both tools report the same purchase, Meta may count it twice, so move each event in one step. LeadJourney's guide lets you pause a trigger without deleting it. If you still want that conversion in LeadJourney's reports, ask its team how to stop only the ad postback.
Once the deal matches, hand your Meta and Google Ads events to HelloConversions. LinkedIn, Microsoft Ads and the six-model reports can stay in LeadJourney if you use them. If you leave it entirely, know that disconnecting GHL there deletes every trigger, and reconnecting won't restore them.
No date is published. As of October 22, 2026, its integrations directory tags TikTok Ads as Soon and its GHL page lists it under Coming soon. It has no TikTok Ads page or setup guide yet. Only one line, in the GHL page's return-path list, names TikTok's Events API. HelloConversions sends GHL conversions to TikTok's Events API now.
Nothing is charged automatically. LeadJourney's pricing page says your tracking keeps running and its team gets in touch to move you to a plan that fits. On advertiser plans, an add-on gives €5,000 more tracked spend for €49 a month, month to month, or €39 billed yearly. Agency plans get €50,000 more for €199, or €159 yearly. HelloConversions doesn't use ad spend to set its price.
Each GHL sub-account you connect gets its own connection and workspace, and agency plans count those client workspaces, not seats. Agency Starter includes 5. The agency sees every client side by side, while each client sees only its own numbers. HelloConversions also connects each sub-account separately, and you switch between their dashboards from one login. Its Growth / RevOps plan lists sub-account support.
For Meta, its Conversions API page lists hashed email, phone and name. It adds the fbc click ID, the fbp browser ID, IP and user agent. Google Ads conversions match on the gclid, with hashed email or phone as a fallback. HelloConversions sends the GHL contact's email, phone, first name, last name, city and state with every event, hashed with SHA-256.
Yes, on every agency plan and on advertiser plans from Growth. Its CRM enrichment writes first and last touch, campaign, ad and click ID into the GHL fields you map. Those fields sit on contacts and opportunities, with a tag per source channel. Your GHL workflows can trigger on them. HelloConversions doesn't document writing attribution back into GHL.
This page is written by HelloConversions. Facts about LeadJourney come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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