RapidMetricsHelloConversions
RapidMetrics' GoHighLevel connection covers a Meta-only funnel seller, sending GHL orders to Meta and reporting revenue down to the ad. When deals close in the GHL pipeline, or Google and TikTok ads matter too, go with HelloConversions: your chosen stages reach all three platforms.
By JJ ReynoldsUpdated
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Short answer
For a Meta-only funnel that sells through GHL orders, yes. RapidMetrics receives GHL orders, payments and refunds through a native connection, sends purchases to Meta's Conversions API and reports revenue for each ad. Choose HelloConversions when sales close in the pipeline or you also run Google or TikTok ads. Pick stages like Booked and Qualified, and each one reaches Meta, Google Ads and TikTok.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | RapidMetrics |
|---|---|---|
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Native app, OAuthYou authorize RapidMetrics in GHL and pick a sub-account. Contacts, orders and order status changes then arrive on their own. Its tracking script also goes on your GHL funnel pages. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Not publishedIts GHL docs name contacts, orders and order status changes, and no stage. Its webhook takes only purchase and lead. Its script can fire Schedule from a page. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Orders, payments and refundsGHL sends new orders and changes to an order's status, such as a payment or a refund. Orders are matched to a funnel by the GHL funnel you pick. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Not in its integrations listIt lists GoHighLevel, Facebook Ads, ClickFunnels Classic and 2.0, Systeme.io and ThriveCart as live, with ActiveCampaign and Slack coming soon. |
| TikTok Events API | YesEvents go server-to-server from GHL, including pipeline stage changes, mapped to TikTok events such as SubmitForm, Contact and CompletePayment. | Not in its integrations listIt lists GoHighLevel, Facebook Ads, ClickFunnels Classic and 2.0, Systeme.io and ThriveCart as live, with ActiveCampaign and Slack coming soon. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Ad levelAd Attribution shows spend, purchases, revenue, CPA and ROAS for each Facebook campaign, ad set and ad. Spend syncs from Facebook through its Chrome extension. |
| Per-event delivery log | Payload and response statusEach sent event shows its destination, event type, parameters and the platform's response status. "Matched" means the platform accepted the event, not that it matched the person. | Status per eventThe Pixel Events log lists each event sent to Facebook with its funnel, contact, channel (browser, CAPI or both), send time and status: Sent, Blocked, Pending, Failed or Disabled. |
| Many sub-accounts, one login | One login, separate dashboardsEach sub-account connects on its own, with its own dashboards, and you switch between them from one login. The Growth / RevOps plan lists sub-account support. | One workspace and plan eachOne GHL sub-account connects per workspace. Each workspace has its own subscription and separate data, and you switch between workspaces from one login. |
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Tracked revenuePlans step up by the revenue you track each month: up to $5k, up to $50k, then $50k and up. Each workspace, and so each GHL sub-account, has its own subscription. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | $47/moStarter, billed monthly, up to $5k a month in tracked revenue. $39/mo billed annually ($470/yr). |
Facts about RapidMetrics as of October 2026. RapidMetrics' Google Ads and TikTok cells come from its homepage integrations list, which names every live and coming-soon integration. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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A Facebook ad click becomes a GHL opt-in
With HelloConversionsThe GHL form fill is captured, ready to send on as a Lead. From there it can reach Meta, Google Ads and TikTok, carrying hashed contact details.
With RapidMetricsThe GHL connection sends the new contact, and the script ties the visit to the ad. Its automatic Facebook events are PageView and Purchase. A Lead can be fired from the page with its script.
The opportunity lands in your Booked stage
With HelloConversionsWith Booked on your stage list, the move goes to Meta, Google Ads and TikTok as it happens. Nothing gets built in GHL for it.
With RapidMetricsIts GHL docs mention no pipeline stage. Its script can fire Schedule, for an appointment, from a page you track, by pixel and CAPI. That's a page event, not a GHL stage change.
Your closer moves the deal to Qualified
With HelloConversionsThe rep's move to Qualified is sent the moment it happens. Meta gets qualified_lead, TikTok gets Contact, and Google Ads records an offline conversion.
With RapidMetricsThat move happens inside GHL, away from any tracked page. Its webhook's lead event only counts a lead in its own reports, and its docs fire Facebook's Lead from the page.
A $300 deposit is paid on a GHL order form
With HelloConversionsHelloConversions captures the $300 from GHL for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With RapidMetricsIf the order form sits on a GHL funnel you linked, the order arrives and a Purchase goes to Meta's Conversions API. How a deposit is valued there isn't documented.
The $700 balance goes out as a GHL invoice
With HelloConversionsThe invoice's created and paid events are captured for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With RapidMetricsIts GHL guide covers orders and changes to an order's status, such as a payment. It doesn't mention invoices. How a balance is valued there isn't documented.
You refund $100 of the sale
With HelloConversionsHelloConversions captures the invoice's refunded event for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With RapidMetricsGHL passes the refund to RapidMetrics as an order status change. Purchases go to Meta's Conversions API. How a partial refund is valued there isn't documented.
Where HelloConversions is ahead
RapidMetrics' GHL connection sends contacts, orders and order status changes. Its GHL docs mention no pipeline stage, and its server webhook takes only purchase and lead events. That suits a funnel where the order is the sale. When the sale closes on a call, pick the stages that matter in HelloConversions, such as Booked and Qualified. Each one reaches your ad platforms when the opportunity moves, through server-side tracking.
Where HelloConversions is ahead
RapidMetrics tracks Facebook ads. Its integrations list names GoHighLevel, Facebook Ads, ClickFunnels Classic and 2.0, Systeme.io and ThriveCart as live, plus ActiveCampaign and Slack as coming soon. Google Ads and TikTok aren't on it. In HelloConversions, GHL conversions reach Google Ads as offline conversions, matched by GCLID, plus enhanced conversions. The same GHL events can go to TikTok's Events API.
Where HelloConversions is ahead
If you bill by GHL invoice once the call is done, check what each tool reads. RapidMetrics' GHL guide covers orders, matched to the GHL funnel you pick, and doesn't mention invoices. An order from a GHL funnel you haven't linked shows in its webhook log as Untracked funnel. HelloConversions captures GHL purchases, payments, subscriptions and invoice events, created, paid or refunded, for revenue reporting.
Where HelloConversions is ahead
RapidMetrics' plans step up with the revenue it tracks: up to $5k a month, up to $50k, then $50k and up. For a GHL account, the HelloConversions price moves with its contact count, whatever you sell. More events, more conversions or a bigger ad budget won't raise it. So a RapidMetrics tier follows your sales, and a HelloConversions band follows your list.
Where RapidMetrics is ahead
For a seller who runs only Meta ads, RapidMetrics reports deeper. Ad Attribution shows spend, purchases, revenue, CPA and ROAS for each campaign, ad set and ad. The numbers come from your real funnel purchases, and a toggle shows front-end sales alone. HelloConversions shows total GHL sales beside Meta and Google spend, filtered by UTM. To learn which ad sold the OTO, RapidMetrics gives the clearer answer.
A fair look
RapidMetrics is an ad tracking and attribution platform for Facebook advertisers. It matches funnel purchases to the visit and ad that brought them, then sends them to Meta's Conversions API. It's built for media buyers, agency owners and course or info-product sellers on GoHighLevel, ClickFunnels, Systeme.io, ThriveCart or a custom site.
On GoHighLevel, you authorize the connection and pick one sub-account for each workspace. New contacts, new orders and order status changes, such as payments and refunds, then arrive by themselves, with no webhook URL to paste. Its tracking script goes on your GHL funnel pages, and each GHL funnel is linked to a RapidMetrics funnel.
Its reports work down to the single ad. Front-end sales, order bumps, OTOs, downsells and backend sales are each tied to a funnel and its spend. Spend reaches it from Facebook through its Chrome extension, and the most recent visit before a sale gets the credit.
Every plan has every feature, and the bill follows the revenue you track. For a GHL seller who runs only Meta ads and sells through funnel orders, that covers the core job well. Also weighing a suite with more attribution models? See how Hyros compares.
As of October 22, 2026, RapidMetrics publishes three plans that differ only by the revenue you track each month. Starter is $47 a month for up to $5k, Growth is $97 for up to $50k, and Scale is $197 above that. Every plan includes every feature.
Billed annually, the plans are $470, $970 and $1,970 a year, which RapidMetrics shows as two months free. Monthly plans start with a 14-day trial. Its billing docs say payment details are required at signup, and annual plans are charged right away.
Each workspace has its own subscription and connects one GHL sub-account. Its tier depends on the revenue that workspace tracks.
For one GHL account, the HelloConversions price is set by how many contacts that account holds. Its lowest band appears in the card below. Published bands go up to 80,000 contacts on the full price list, and accounts above 100,000 get a quote. A revenue tier and a contact band measure different things, so price each tool for the same account.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: tracked revenue
Every plan includes every feature, and plans differ only by tracked revenue. Annual billing is shown as two months free. Each workspace has its own subscription, and one workspace connects one GHL sub-account.
RapidMetrics pricing as of October 2026. Sources are listed at the end of this page.
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Authorize HelloConversions on the GHL sub-account RapidMetrics already reads. Pick Booked and Qualified as your first stages. RapidMetrics keeps sending page views and purchases to your pixel while you test.
RapidMetrics sends events to every pixel ticked on a funnel. Before HelloConversions sends purchases to that pixel, decide which tool owns Purchase there. If it's HelloConversions, ask RapidMetrics how to stop its own Purchase to that pixel. One sale from two senders can reach Meta as two.
Follow one deal from the opt-in to the paid invoice. Open the RapidMetrics Pixel Events log and the HelloConversions record of sent events for the same contact. Check that each event went to one place, once.
If you move budget by RapidMetrics' ad-level ROAS, keep it for that job and keep its Chrome extension syncing. Let HelloConversions own the stage events, plus Google Ads and TikTok. After the change, check that the Pixel Events log shows one Purchase per sale.
New contacts, new orders and changes to an order's status, such as a payment or a refund. You authorize the connection and pick one sub-account, with no webhook URL to paste. Orders are matched to a RapidMetrics funnel by the GHL funnel you pick. Its GHL docs don't mention pipeline stages or invoices.
Page events and funnel orders, going by its docs. Its GHL docs name no stage, and its server webhook takes only purchase and lead events. Its script can fire Schedule or Lead from a tracked page, by pixel and CAPI. HelloConversions sends Booked, Qualified or any stage you pick as the opportunity moves into it.
Not according to its integrations list, checked October 22, 2026. It has GoHighLevel, Facebook Ads, ClickFunnels Classic and 2.0, Systeme.io and ThriveCart live, with ActiveCampaign and Slack coming soon. HelloConversions covers both from GHL: offline conversions for Google Ads, and TikTok's Events API.
Growth, at $97 a month, covers up to $50k of tracked revenue a month. Starter at $47 stops at $5k, and Scale at $197 covers $50k and up, as of October 22, 2026. Each tier has every feature. Each workspace, and so each GHL sub-account, has its own subscription.
With one event_id per event, sent by both the browser pixel and CAPI, so Facebook keeps one. Purchases are also deduplicated by order ID. HelloConversions also dedupes against your Meta and TikTok pixels, and its mechanism isn't published. If both tools could send Purchase to one pixel, give that event one sender.
It works, with one workspace per client. Each workspace connects one GHL sub-account, keeps its data separate and has its own subscription. One login reaches all of them. In HelloConversions, every sub-account has its own connection and dashboards, and one login switches between them.
This page is written by HelloConversions. Facts about RapidMetrics come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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