Ruler AnalyticsHelloConversions
On paper, Ruler Analytics' GoHighLevel integration does HelloConversions' core job, feeding GHL opportunities and won-deal revenue to Facebook and Google Ads. If GHL holds your sales, HelloConversions is the better buy: it's priced by GHL contacts, and you can try it free with no demo.
By JJ ReynoldsUpdated
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Short answer
It reads your GHL pipeline, credits won-deal revenue to campaigns and feeds that data to Meta and Google Ads. Ruler is sold through a demo and priced by website visits, from $400 a month (indicative). Selling through GHL? HelloConversions fits better, with a price set by contact count and a free trial with no demo. Ruler suits marketing teams that track calls and chat across many channels.
JJ Reynolds · Updated
Side by side
| What we compared | HelloConversions | Ruler |
|---|---|---|
| What the bill scales with | GHL contactsPriced in bands by the total contacts in your GHL account, not by the number of events or conversions tracked. | Monthly website visitsPlans are sized by monthly visits. Ruler calls the prices indicative, scaled by traffic volume and by product, data and integration requirements. |
| Lowest published paid plan | $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted. | From $400/moSmall, up to 10k monthly visits, billed monthly. From $360/mo billed annually. GBP (£299) and EUR (€344) prices are also published. |
| Free trial or free plan | 7-day free trial | Not publishedThe pricing page offers Get Started and Request Demo buttons, and no free trial or free plan. |
| GoHighLevel connection | One-click OAuthYou authorize your GHL account by OAuth, with no API keys or webhooks to set up. | Two-way sync, method unstatedIts GoHighLevel page says Ruler reads pipeline opportunities and writes marketing data back, but not how it connects. Its docs cover only GoHighLevel form tracking with the Ruler script. |
| Sends GHL stage changes | Yes, stages you chooseYou pick which GHL pipeline stages are sent, and each one is mapped to an ad platform event when a contact moves. No GHL workflow is built per stage. | Per stage via account managerRuler reads GHL pipeline stages. Its Google Ads sync sends one Ruler Opportunity event by default, or one event per stage if you ask your account manager. |
| Reads GHL payments | Payments and invoicesGHL purchases, payments, subscriptions and invoice events (created, paid, refunded) feed revenue reporting. How deposits and refunds are valued for ad platforms is not documented. | Deal revenue, payments unlistedIts GoHighLevel page says Ruler attributes the revenue of each won deal to the original campaign. GHL payments, invoices and orders are not mentioned. |
| Meta Conversions API | YesIncluded in Conversions Plus+. Events go server-to-server from GHL, mapped to Meta events such as lead, qualified_lead and purchase. | YesCRM, phone and offline conversions go to a Meta dataset through the Conversions API with hashed PII. You share a dataset ID and access token, and your account manager sets it up. |
| Google Ads offline conversions | Offline import + enhancedOffline conversion import matched by GCLID, plus enhanced conversions with hashed customer data, sent from GHL with revenue values. | Click ID + enhanced conversionsCalls, opportunity stages and revenue upload by GCLID or GBRAID to conversion actions Ruler creates. Enhanced conversions are set up with your onboarding manager. |
| Choice of attribution model | UTM/source reportingRevenue and leads break out by UTM source, campaign, medium and content, and email revenue uses 7-day last touch. No multi-touch or selectable attribution models are documented. | 6 modelsFirst touch, last click, linear, position based, time decay, and data-driven with impressions. The pricing page lists data-driven and impression attribution from Medium. |
| Revenue against ad spend | Account total vs ad spend (MER)The Marketing Efficiency dashboard puts total sales next to Meta and Google ad spend, with MER and cost per lead. Dashboards filter by UTM campaign, source, medium and content. | Campaign and creative levelDaily Meta and Google Ads spend imports sit next to attributed revenue for ROAS. With campaign and ad IDs in your URLs, Advanced Reports go down to ad set and creative. |
Facts about Ruler Analytics as of October 2026. Ruler calls its prices indicative and publishes them in USD, GBP and EUR. The table shows its USD price, billed monthly. Sources are listed at the end of this page. HelloConversions cells describe our own product.
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The lead fills in a GHL form
With HelloConversionsHelloConversions captures the form submission. It can go to Meta, Google Ads and TikTok as a Lead event, with the contact's details hashed.
With RulerRuler's GHL forms guide puts its script on every page. It can't read a form inside an iframe, so the guide redirects to a thank-you page with the email in the URL. A capture script there records the lead.
They phone in, or book a call
With HelloConversionsPicked Booked as a stage? The move goes out when the opportunity reaches it, with no GHL workflow or webhook to build.
With RulerRuler's dynamic call tracking attributes a phone call to its source. Its Google Ads sync can send new calls as a Ruler Phone Call conversion. If the booking moves the GHL opportunity, Ruler reads the new stage.
A rep moves them to Qualified
With HelloConversionsIf Qualified is on your list, the move is sent as it happens. It can arrive as qualified_lead in Meta, Contact in TikTok and an offline conversion in Google Ads.
With RulerBy default, the Google Ads sync sends stage changes as one Ruler Opportunity conversion. To send Qualified as its own event, the guide says to ask your account manager to update your configuration.
They pay a $300 deposit
With HelloConversionsThe $300 is captured as a GHL payment for revenue reporting. Purchase events can go to Meta, Google Ads and TikTok. How a deposit is valued there isn't documented.
With RulerRuler's GHL page credits each won deal's revenue and doesn't mention GHL payments. Its Google Ads sync has a Ruler Revenue conversion. How a deposit is valued there isn't documented.
They clear the $700 balance
With HelloConversionsGHL's paid invoice event is captured for revenue reporting, beside the deposit. Purchase events can go to Meta, Google Ads and TikTok. How a balance is valued there isn't documented.
With RulerThe GHL page names won-deal revenue, not payments, so ask Ruler which amount reaches Meta and Google Ads. How a balance is valued there isn't documented.
You refund $100 of it
With HelloConversionsGHL's refund event on the invoice is captured for your revenue reports. Purchase events can go to Meta, Google Ads and TikTok. How a partial refund is valued there isn't documented.
With RulerRuler's GHL page and its Meta and Google Ads guides don't mention refunds. How a partial refund is valued there isn't documented.
Where HelloConversions is ahead
Ruler sizes its plans by monthly website visits. As of October 2026, Small is from $400 a month for up to 10k visits, billed monthly. Ruler calls these prices indicative, scaled by traffic and by product, data and integration needs. HelloConversions bills by GHL contact band instead. Sending more events or spending more on ads leaves that price where it is. Visits and contacts are different counts, so price both for your own account.
Where HelloConversions is ahead
You can start a HelloConversions free trial on your own. Ruler's pricing page publishes no trial or free plan. Its Get Started, Request a Demo and Book a Demo buttons all lead to a demo booking. A trial lets you check events from your own GHL account before any sales conversation.
Where HelloConversions is ahead
Ruler reads your GHL pipeline stages. By default, its Google Ads sync sends new opportunity stages as one conversion, Ruler Opportunity. For a separate event per stage, its guide says to ask your account manager to update your configuration. You still decide which stages count, and you can change them later through the account manager. Its Meta setup also runs through the account manager, who takes your dataset ID. In HelloConversions, you choose the pipeline stages to send, such as Booked and Qualified. Each goes to Meta, Google Ads and TikTok when the opportunity moves, with no GHL workflow or webhook to build.
Where HelloConversions is ahead
Ruler's GoHighLevel page credits the revenue of each won deal to the campaign that brought the lead. It doesn't mention GHL payments, invoices or orders. Its pricing page lists Stripe, Recurly, Chargebee and Xero as payment sources, but its docs have no guide for any of them. On the HelloConversions side, each GHL payment, subscription and invoice event, paid or refunded, feeds revenue reporting. The Marketing Efficiency dashboard then shows total sales next to your Meta and Google spend. If you take a deposit and a balance in GHL, ask Ruler which of them it sees. Neither tool documents how a deposit is valued for ad platforms.
Where Ruler is ahead
Ruler attributes calls, forms and live chat, with its own dynamic call tracking and links to third-party call trackers. Reports switch between six models, from first touch to data-driven with impressions. Data-driven and impression attribution start on the Medium plan, and Advanced adds marketing mix modelling. Campaign and creative reports sit beside imported Meta and Google Ads spend. It also sends offline conversions to Microsoft Advertising. HelloConversions documents no Microsoft integration, no dynamic call tracking and no choice of model, and it reports by UTM. A marketing team whose leads phone in across many channels gets the deeper view from Ruler.
A fair look
Ruler Analytics is marketing attribution software. It tracks forms, calls and live chat, matches each lead to its marketing touchpoints and credits CRM revenue back to campaigns. It runs its own dynamic call tracking, works with third-party call trackers and connects chat tools such as Drift and Intercom.
Its GoHighLevel page describes a two-way sync. Ruler reads your GHL opportunities and credits each won deal's revenue to the campaign behind it. It feeds that data to Facebook, Google Ads and Microsoft Advertising. It also writes more than 60 marketing variables onto GHL opportunities. Its Meta and Google Ads guides run the setup through your account manager.
Ruler is sold through a demo, with plans from up to 10k monthly visits to over 100k. Every plan includes white-glove onboarding and a dedicated CS manager. To us, that points to a mid-market marketing team that spends across many channels and takes a lot of leads by phone. To weigh it against other GHL tracking tools, start from the comparison hub.
As of October 2026, Ruler's pricing page lists four plans in US dollars, each a From price billed monthly. Small is $400 a month for up to 10k visits. Medium is $668 for up to 50k, Large is $1,326 for up to 100k, and Advanced is $2,000 from 100k.
The page labels these prices indicative. They scale with your monthly traffic and with your product, data and integration requirements. Annual deals save 10%, which brings Small to $360 a month. The same page shows GBP and EUR prices, from £299 or €344 a month for Small, and mentions agency partner rates.
Medium adds data-driven and impression attribution. Advanced adds marketing mix modelling and two AI agents, an Analyst and a Media Planner.
On the HelloConversions side, your GHL contact band sets the price, and its lowest band is on the card below. Its published bands stop at 80,000 contacts, and accounts over 100,000 are priced by quote. To compare like with like, ask Ruler to price your real traffic, then set that next to your own contact band.
The bill grows with: GHL contacts
Lowest published plan: $9/mo, under 500 contactsConversions Plus+, with unlimited event volume. The price rises with your GHL contact band, to $225/month at 80,000 contacts. 100,000+ contacts is quoted.
The bill grows with: monthly website visits, plus product, data and integration needs
USD shown. GBP and EUR prices are also published (Small from £299 or €344 a month). Annual deals save 10%. Ruler calls these prices indicative, scaled by traffic and by product, data and integration requirements.
Ruler Analytics pricing as of October 2026. Sources are listed at the end of this page.
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Authorize HelloConversions on the same GHL sub-account and choose your stages. Don't switch on any event Ruler is already sending. Tell your Ruler account manager what you're testing, since they hold your sync configuration.
Pick a recent deal with a deposit and a balance, and note the revenue Ruler credited to it. Compare that with the HelloConversions revenue reports. The per-event send log shows only the events you've switched on so far.
Ruler creates its Google Ads conversion actions as Secondary by default, with names such as Ruler Opportunity and Ruler Revenue. Check which ones you made Primary. Two tools reporting the same sale to Google Ads would count it twice.
If phone leads matter to you, Ruler's dynamic call tracking may be worth keeping. Ask your account manager to stop only the Meta and Google Ads sends that HelloConversions now owns.
It pulls in your GHL pipeline opportunities and ties the revenue from each won deal to the campaign that started it. It also writes more than 60 marketing variables, such as first and last click source, landing page and keyword, onto GHL opportunities. Its page doesn't say how the connection is made, so ask Ruler.
Ruler says its prices scale with your monthly traffic and with product, data and integration requirements. As of October 2026, in USD, Small is from $400 a month for up to 10k visits. Medium is from $668, Large from $1,326 and Advanced from $2,000. GBP and EUR prices are published too.
As published, yes. Ruler's pricing page sends Get Started to the same demo booking as its demo buttons, and it lists no free trial or free plan. With HelloConversions, you can start a free trial on your own.
You tell Ruler, and your account manager updates the configuration. By default, the sync sends stage changes as one Ruler Opportunity conversion. Ruler's guide says to ask your account manager for one event per stage. In HelloConversions, you pick the stages and each maps to its own ad platform event.
Yes. Ruler has its own dynamic call tracking and integrates with third-party call tracking providers. Its Google Ads sync can send new calls as a Ruler Phone Call conversion. HelloConversions documents no dynamic call tracking, so a call tracker still has a job if phone leads matter to you.
Its TikTok page describes it, but its docs don't show how it works. The page says Ruler sends revenue to TikTok using the ttclid click ID. Its TikTok Ads doc covers URL tagging, while its Google, Meta and Microsoft guides cover sending conversions. Ask Ruler how revenue reaches TikTok. HelloConversions sends GHL events to TikTok's Events API.
This page is written by HelloConversions. Facts about Ruler Analytics come from public sources, checked in October 2026. Spot something out of date? Email hello@helloconversions.com. Product names are trademarks of their owners, and HelloConversions isn't affiliated with or endorsed by them.
Connect a sub-account, choose the pipeline stages that count as conversions, and check every event it sends in the delivery log.
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